March 9, 2021

How virtual cycling platform Zwift created an enduring new esport

It’s not just a pandemic pastime. Zwift’s gamified version of e-cycling is here to stay. Fast Company

March 9, 2021

Zwift Appoints New Board Members: Patrick Pichette and Celeste Burgoyne

LONG BEACH, CA, Zwift, the online fitness platform for cyclists, runners and triathletes worldwide, has confirmed the appointment of Patrick Pichette and Celeste Burgoyne to its board of directors. The appointments follow Zwift’s recent Series C funding round. “We made a commitment to invest in the very best talent to...

March 9, 2021

5x World Champ Craig Alexander Launches Vespa Pro Triathlon Team

(Miami, FL) March 9, 2021 – With the high profile CHALLENGE:MIAMI Triathlon serving as his backdrop, Craig “Crowie” Alexander, 5x World Triathlon Champion and former Hawaii IRONMAN course record holder, today announced the launch of the Vespa Professional Triathlon Team. Slated to include 12 of the world’s most accomplished and...

March 9, 2021

Sea to Summit’s Telos TR2 Wins BACKPACKER Editor’s Choice Award

Boulder, CO (March 9, 2021)— Sea to Summit, the global adventure equipment brand headquartered in Perth, Western Australia, is thrilled to accept a BACKPACKER Magazine Editor’s Choice award for the company’s Telos range of backpacking tents. The Telos is part of an ambitious and innovative new lineup of lightweight and...

March 9, 2021

“I feel Slovenia” – Virtual Tour of Slovenia | Stage 3 with Domen Novak and Aljaž Turk

Ljubljana, Slovenia / March 9th, 2021 - The open, Virtual Tour of Slovenia by ‘I feel Slovenia’ on ROUVY is now going for its third stage events. Cyclists worldwide continue to travel and race around Slovenia virtually. Both formats, the Group Ride (on March 10th) and the race  (on March...

March 9, 2021

Detroit Resident runs 313 Kilometers for charity as part of 313 Day Virtual Running event

DETROIT, MI – Local endurance event company, Epic Races has not been able to hold actual running events during this pandemic so they have focused on expanding their virtual events and helping nonprofits raise money while they themselves have not been able to hold live events that bring in much...

March 9, 2021

Cleary Bikes Chooses Thorpe Marketing as its Agency of Record

Richmond, Cali — Cleary Bikes, a specialty manufacturer of kids’ bikes, has selected Thorpe Marketing as its public relations agency of record. Thorpe Marketing will manage Cleary Bikes’ public and media relations. “We’re really looking forward to growing Cleary into a brand leader within the kids' bike category. Cleary is...

March 9, 2021

BKOOL Announces Women on Wheels Challenge presented by ELITE

FONTANIVA, ITALY, March 9, 2021 — Elite Cycling announced their WOMEN ON WHEELS, BKOOL challenge on March 8th (International Women’s Day). Designed to celebrate, connect, and support women cyclists, it will continue throughout Women’s History Month and will close on April 11th. “The goal is to celebrate all women in...

March 9, 2021

US Trail Running Conference DEI Webinar sets high benchmark

Estes Park, CO– The second webinar in a nine-webinar series introduced by the US Trail Running Conference was hosted on Thursday, February 25. The session subject was Diversity, Equity and Inclusion (DEI), and focused on Black, Indigenous, and People of Color (BIPOC). Mirna Valerio, a certified DEI trainer and former...

March 9, 2021

Olympian Katie Zaferes Joins Team UCAN

Olympian Katie Zaferes has made the switch to UCAN to fuel her training and racing at the highest levels in the sport of triathlon. Zaferes is ranked the #1 short-course triathlete in the world, is the reigning World Triathlon Series Champion, and a favorite for Olympic Gold in Tokyo. Zaferes...