News Topics
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March 17, 2021
Spartan Kids Foundation + Blessings in a Backpack Kick-Off Food & Fitness Campaign to Promote Healthy Lifestyles for Kids
Boston — Spartan Kids Foundation, the not-for-profit arm of the world's leading endurance sports and wellness brand Spartan, is expanding its alliance with Blessings in a Backpack, one of the nation's largest providers of donated food for kids. Together, they're launching a new Food & Fitness initiative called "Spartan KidFit"...
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March 16, 2021
Southern Firecracker Introduces Elite Field
March 16, 2021 Grenada, MS – Rockstar All Access announces today it has opened up registration for an elite field for the inaugural Southern Firecracker 70.3 mile triathlon to be held on June 26, 2021 at Grenada Lake in Mississippi. The event will pay $3,400 in cash payouts to the...
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March 16, 2021
Snowbasin’s Award-Winning Learning Program on Sale Now
Snowbasin, Utah (March 16, 2021)– Snowbasin Resort launched sales earlier this week for its award-winning “Learn and Earn” program for the 2021-2022 season. The program provides a road map for learning for first time skiers and snowboarders, offering a host of incentives to participants including three full day lessons, rentals...
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March 16, 2021
IRONMAN Provides Event Status Updates for Its Events in Texas
- IRONMAN Texas postponed due to Harris County COVID-19 Threat Level System currently at Level 1: Stay Home, and the resulting impact to the bike course - Optimism remains for IRONMAN 70.3 Texas in Galveston scheduled for April 11 and IRONMAN 70.3 Lubbock scheduled for June 27 to take place...
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March 16, 2021
Athletes react to Nike pregnancy ad
While the ad is a step in the right direction for the company, many athletes, including Allyson Felix, Kara Goucher and Alysia Montaño, are criticizing Nike for not acknowledging their past treatment of pregnant female athletes. Canadian Running Magazine
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March 16, 2021
Meet the Women Creating a More Egalitarian Future in Running
From athletes to activists, business innovators to community organizers, these women are revolutionizing the future of running to make for a more equal society in sport and life. Podium Runner
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March 16, 2021
Dick’s Launches Men’s Lifestyle Brand to Rival Lululemon
The company says VRST (pronounced ‘vurst’) is aimed at the modern active man and includes commuter pants, joggers, shorts, T-shirts, hooded sweatshirts and quarter zips. Prices range from $30 to $120. Shop Eat Surf
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March 16, 2021
Red Bull Raid Returns to Squaw Valley to Celebrate Local Tahoe-area Rippers
Olympic Valley, CA- (March 16, 2021) - Red Bull Raid–the only freeride event in the United States that blends the endurance aspect of competitive uphill ski mountaineering with the technical, progressive style of big-mountain riding–returns to Squaw Valley April 2-3, 2021, at the new location of CII Ridge. This time,...
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March 16, 2021
Cannondale goes outdoor to promote its new e-bike model
The global advertising campaign revolves around the release of Adventure Neo e-bike, with billboards erected in Berlin, London, New York City, and San Francisco. Bicycle Retailer
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March 16, 2021
Adidas and Peloton join forces with hints at a clothing range
Adidas announced a collaboration with Peloton last week, but so far the brand has been vague on details. However, Peloton’s top class instructor Cody Rigsby led a class wearing Adidas kit and announced during the ride that it was “a celebration of the launch of our new Adidas X peloton...
