April 5, 2021

SoftBank Invests $100 Million in Fitness Startup

SoftBank is set to invest more than $100 million in at-home fitness startup Tempo. The connected fitness system retails between $2,500 and $4,000 and comes with weights, barbells, and a touchscreen display that offers instruction and live classes for a subscription fee of $39 per month. Front Office Sports

April 5, 2021

Red Bull Raid Showcases Local Talent As Spring Conditions At Squaw Valley Shine

Olympic Valley, CA- (April 5, 2021) – Local North Tahoe-area skiers and snowboarders converged upon Squaw Valley today for Red Bull Raid–the only freeride event in the United States that blends uphill ski mastery with big-mountain prowess–and after a sunny day of all-mountain competition, skier Trevor Semmens, splitboarder Garrett Cygan,...

April 5, 2021

Charge E-Bikes Cycle Forward with Backbone Media

Wilton, CT. Charge, the direct-to-consumer electric bike brand, and a brand of Dorel Sports, has partnered with Backbone Media as its public relations agency of record. Charge, which is owned by Dorel Industries, Inc. alongside iconic cycling brands Schwinn, Cannondale, GT, and Mongoose, first came onto the scene in the U.K. in 2004,...

April 5, 2021

Saucony® Appoints Fábio Tambosi as Chief Marketing Officer

WALTHAM, MA (April 5, 2021) –Saucony, a division of Wolverine Worldwide, Inc.(NYSE: WWW) and a leading global performance running and lifestyle brand, has announced the appointment of Fábio Tambosi to the position of Chief Marketing Officer, effective immediately. In this role, Tambosi will be responsible for providing strategic development and...

April 3, 2021

Life Time Introduces The ‘Rad Dirt Fest, a New Gravel Bike and Trail Run Event in Trinidad, Colorado

TRINIDAD, Colo., April 3, 2021— As off-road endurance events continue to gain popularity throughout the country, Life Time is excited to announce The ‘Rad Dirt Fest, a new off-road cycle and trail run event based in Trinidad, Colo. The ‘Rad marks the newest event conceptualized by the Life Time Events...

April 2, 2021

Salem, Oregon Announced as Host City of New IRONMAN 70.3 Oregon Triathlon

SALEM, Ore. / TAMPA, Fla. (April 2, 2021) – IRONMAN, in conjunction with Travel Salem and Sport Oregon, announced today that Salem, Oregon, will serve as the newest host venue for an IRONMAN® 70.3® triathlon. The inaugural IRONMAN® 70.3® Oregon event will take place on Sunday, July 25, 2021, with...

April 2, 2021

Waco, Texas Newest Destination to Host Full-Distance IRONMAN Triathlon; Inaugural Edition Set for October 2021

WACO, Texas / TAMPA, Fla. (April 2, 2021) – IRONMAN announced today a new full-distance IRONMAN® triathlon will be added in Waco, Texas providing for additional racing opportunities in the fall of this year. The inaugural IRONMAN Waco will take place on Saturday, October 23, 2021 and be followed by IRONMAN® 70.3® Waco...

April 2, 2021

What Makes a Pro Runner Valuable to a Brand?

Race performance still matters more than social media. For now. Outside

April 2, 2021

It’s Time to Mash It Up: Humana Rock ‘N’ Roll Virtual Running Club Mixes It Up This April

TAMPA, Fla. (April 2, 2021) –The Humana Rock ‘n’ Roll® Virtual Running Club™ (VRC™) is hitting the virtual pavement this April with the Mashup theme, and who doesn’t love a good mashup to jam out to on their runs? Throughout April, participants will be able to mash-it-up with one week...

April 2, 2021

Italian private equity firm buys Cytech Group

PM&Partners SGR, and Italian private equity company, has become the majority shareholder in Cytech, the parent company Elastic Interface and other cycing brands. In 2020 the company sold more than 3.2 million pads. Elastic Interface also has recently expanded into offer cycling glove pads, used by brands including Giro. Cytech's...