Sports Backers Announce ‘Firecracker 4-Miler’ Virtual Event in Celebration of Independence Day

May 28, 2020

Registration now open for virtual four-mile run/walk event

Richmond, VA – To celebrate the Fourth of July holiday in a fun and active way, Sports Backers is announcing the new Firecracker 4-Miler, a virtual event that includes a variety of Independence Day-themed participant items and aims to make social distancing feel not quite as isolating. Registration is now open at www.sportsbackers.org.

To take part in the Firecracker 4-Miler, participants simply register, then run or walk four miles whenever they like (remembering to follow social distancing guidelines). Sports Backers will send the participant items to each registrant, and to guarantee delivery by Independence Day, participants must be registered by June 19. Registration is $30, and each participant will receive the following items:

• Official Firecracker 4-Miler tank top or t-shirt
• Independence Day-themed finisher medal/bottle opener
• Firecracker 4-Miler Koozie
• Firecracker 4-Miler Race Bib
• Printable Finisher Certificate
• Virtual Event Badge

“We are always looking for fun and creative ways for people to stay active and this virtual event is a great way to do that,” said Meghan Keogh, Event Director for Sports Backers. “We know that people love to get creative with their Independence Day festivities and this provides a chance to celebrate in a unique and active way.”

The Firecracker 4-Miler is now the third virtual event Sports Backers has created in response to restrictions on large events and gatherings related to COVID-19, after the Taco Trot 5k in early May, which had over 1,700 registered participants, and the Great American 5000 virtual team run across America, which has already drawn more than 90 teams since launching on May 14.

Firecracker 4-Miler Referral Program Offers Rewards and Incentives

The Firecracker 4-Miler Referral Program is the best way to share the fun of this new event and encourage others to join in the July 4^th celebrations while earning rewards for those efforts at the same time. Registered race participants can now earn a $25 refund of the registration fee by referring five friends to sign up and join them on race day. Any participant that gets a total of 10 friends to register will earn the refund as well as earn their choice of a Run RVA Shirt from the Sports Backers merchandise store.

All registered participants received a unique referral link in their confirmation email and to qualify for the rewards program, they simply need to share their unique link with friends, family, coworkers, or running group members through email, social media, or text message. Event registration will remain open through July 31.

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About Sports Backers

With a key message of Let’s Go, RVA, the mission of Sports Backers is to inspire people from all corners of our community to live actively. A non-profit organization, Sports Backers is dedicated to producing nationally recognized quality sporting events and programs that motivate residents and visitors alike to be more active, supporting youth running and fitness programs, and advocating for safe and connected networks of bike and pedestrian infrastructure. Learn more at sportsbackers.org.