Snail’s Pace Running Shop and the Surf City Marathon Announce Multi-Year Partnership

October 6, 2023

A Snail's Pace Running Shop Becomes the Official Retail Partner of the Surf City Marathon and Half Marathon presented by 361°; Oceanfront race returns to Huntington Beach Feb. 4, 2024

HUNTINGTON BEACH, Calif. /ENDURANCE SPORTSWIRE/ – A Snail’s Pace Running Shop, Southern California’s beloved hub for running and walking enthusiasts since 1979, and the Surf City Marathon and Half Marathon presented by 361° today announced a new partnership, making A Snail’s Pace the official retail and expo partner of the event, beginning with the 2024 Surf City Marathon. A Snail’s Pace will also become the presenting sponsor of the Active Lifestyle Expo, a two-day oceanfront fitness festival held in advance of the iconic race the weekend of February 2-4, 2024

The Surf City Marathon, known for its picturesque course along Huntington Beach’s coastline, has been a first Sunday in February tradition for runners worldwide for 28 years. Its unique blend of surf culture and competitive running has made it a must-do event for endurance athletes and fitness enthusiasts alike.

“We are delighted to welcome A Snail’s Pace Running Shop as the official retail partner of the Surf City Marathon,” said Phyllis Blanchard, Partnerships Director for the event. “Their dedication to fostering a vibrant local running community and their expertise in all things running make them an ideal partner. The collaboration with our presenting footwear partner 361° will enhance the overall expo experience by offering more 20,000 runners access to premium running gear, shoes and an unforgettable race experience.”

The Surf City Marathon, scheduled for the weekend of February 2-4, 2024, will see A Snail’s Pace play a pivotal role alongside 361° in enhancing the race experience. The shop will be present throughout the weekend, leading the pace teams and providing runners with access to top-quality running shoes, apparel and accessories. This collaboration aims to ensure that every runner is well-equipped to conquer the marathon’s challenging yet scenic course.

With its rich history and dedication to serving the running community, A Snail’s Pace is eager to embark on this exciting journey alongside 361°, working together to develop community engagement initiatives year-round. The first official Surf City Marathon training group run is scheduled for Saturday, October 14.

“No race showcases the spirit of the Southern California running scene like the Surf City Marathon,” said Joe Lourenco, President of A Snail’s Pace. “Partnering with iconic races like the Surf City Marathon is a natural fit for us. It’s not just about selling running gear; it’s about fostering a sense of community and helping individuals reach their goals. We are proud to be a part of it.”

The Surf City Marathon is more than just a race; it’s a celebration of the Southern California lifestyle. Runners are treated to a classic VW Bus surf sedan leading the race start, Beach Boys melodies in the air, and the strumming of surf rock riffs along the way.

The course starts on California’s iconic Pacific Coast Highway 1, passes by the world-famous Huntington Beach pier, and guides participants onto a multipurpose running path right on the sandy shores. The atmosphere is further enriched by local surfers who cheer runners on, creating a uniquely inspiring environment that culminates with a post-race Finish Line Festival on the oceanfront.

With A Snail’s Pace Running Shop on board as the official retail partner, the Surf City Marathon is set to provide an even more enriching and memorable experience for runners in 2024. For race weekend details and registration, please visit RunSurfCity.com. To learn more about A Snail’s Pace Running Shop, visit www.asnailspace.net.

About A Snail’s Pace Running Shop

A Snail’s Pace Running Shop, founded in 1979, is Southern California’s premier destination for running gear, expert advice, and a thriving community of runners. With a commitment to promoting a healthy and active lifestyle, A Snail’s Pace Running Shop has been a trusted partner for runners of all levels for over four decades. For more information and store locations, visit, www.asnailspace.net.

About the Surf City Marathon

The 28th annual Surf City Marathon and Half Marathon presented by 361° will take place on Sunday, February 4, 2024. One of Southern California’s favorite races, the scenic course gives runners a first-class tour of Huntington Beach with a convenient start and finish line located just steps from the oceanfront. A two-day Active Lifestyle Expo presented by A Snail’s Pace kicks off race weekend in Huntington Beach Parking Lot on Friday and Saturday. The experiential expo is free and open to the public featuring numerous vendors offering the latest in health and wellness, running gear, nutrition and informational clinics. The main event begins on Sunday morning with the marathon, half-marathon and 5k. Starting and finishing on the iconic Pacific Coast Highway, runners enjoy one of the most scenic courses in the United States with spectacular views along the route. After crossing the finish line to the cheers of family and friends, participants celebrate their accomplishment at the oceanfront finish line festival and beer garden. Further information about the race can be found online at RunSurfCity.com.

# # #