Skratch Labs Announces First Official Athlete Team: Skratch Labs Racing

April 21, 2025

Boulder, CO-based performance nutrition brand announces first elite athlete team

(April 21, 2025) /ENDURANCE SPORTSWIRE/ – Skratch Labs, the Boulder, CO-based leader in performance nutrition, proudly introduces Skratch Labs Racing, an elite team of eight athletes pushing toward the top podiums in their respective sports. Celebrating its 13th year, Skratch Labs continues its commitment to fueling and inspiring endurance athletes of all levels, solving their unique nutrition challenges to help them perform at their best. That same dedication to innovation and personal excellence now extends to Skratch Labs Racing, the brand’s first official elite athlete team, featuring Adam Peterman, Alexis Magner, Caroline Wreszin, Haley Batten, Heather Fischer, Reid Burrows, Tara Fraga, and Tara Warren.

“At Skratch Labs, we go where the help is needed,” states Dr. Allen Lim, co-founder of Skratch Labs. “That’s always been our north star. Whether it was supporting athletes behind the scenes at global competitions or one-on-one through our athlete care program, we’ve been there, mixing bottles, giving advice, offering whatever we had to give. Now, we have the internal team and resources to go even further. We’ve built a team of athletes who are chasing the edge of possibility—those who carry purpose in their stride, who nourish their bodies and their communities, and who share our obsession with getting better. Because in the end, performance is just one part of the story. The bigger impact comes from how athletes inspire others to show up, work hard, and pursue excellence.”

Skratch Labs Racing brings together a dynamic mix of talent across road, dirt, and trail. The well-rounded team, comprising four cyclists and four trail runners, aims to redefine what it means to be versatile, dedicated, and deeply connected to the work it takes to grow in sport.

From Haley Batten’s commanding wins at the 2025 Sea Otter Classic Gravel, 2025 Fuego XL, and 2024 Olympic Silver Medal in XC Mountain Biking to Adam Peterman’s win at the 2022 Western States 100, the team roots itself in proven excellence and steady athletic progression. On the bike, Alexis Magner and Caroline Wreszin join Haley, focused on USA Road Nationals and building toward future Olympic opportunities. Heather Fischer brings a wealth of experience to the criterium circuit and a full gravel calendar, adding sharp instincts, leadership, and a steady presence to the squad.

On the trails, Adam Peterman returns to Western States after a strong season opener, claiming the course record at Gorge Waterfalls 100k and securing a spot on the USATF Mountain Ultra Team for the long-course. He’s joined by Tara Fraga, an emerging force with grit and heart, after a decisive course record and win at Yakima Skyline 50k—Reid Burrows, who has his sights set on the iconic Leadville 100. With her depth of experience and calm tenacity, Tara Warren will anchor the team at UTMB Val d’Aran.

Skratch Labs invites the endurance community to follow these athletes’ journeys as they push their limits. Expect to see more from Skratch Labs Racing through social media, brand activations, and events in the months ahead. For more information on Skratch Labs, Skratch Labs Racing, the Skratch Cafe, and the latest product releases and innovations, please contact Tim Nooney at tim@darbycommunications.com.

About Skratch Labs:

Born in Boulder, CO, in 2012, Skratch Labs is a performance nutrition innovator who helps athletes be better. Founded by two cycling pros who spent years on the Pro Cycling Tour watching teammates consume bad-tasting sports nutrition products that caused digestion issues, they created a “secret drink mix” composed of real sugar, salt, and fruit powder mixed in a 5-gallon paint bucket for their team. More than a decade later, Skratch Labs’ approach is the same: help athletes perform better by solving their nutrition problems without causing new ones, using real food ingredients. You can learn more at Skratch Labs, follow on social, join Skratch Labs’ Strava Club, enroll in the affiliate program, or visit the Cafe and Flagship Store.

Contact:

Tim Nooney
Darby Communications
tim@darbycommunications.com
720.955.9593 c