Skechers Beats Expectations in Q4 Despite a 23% Drop in China Sales, Hits Annual Sales Record

February 2, 2023

Skechers sales in China dropped 23% in the fourth quarter, in part due to Covid-19 related restrictions and temporary store closures in November. Despite the slowdown, Skechers’ chief operating officer David Weinberg said in a statement that momentum will likely pick up in 2023, following recent improvements in the region. China relaxed some of its zero-COVID policy and travel restrictions in recent months, which should bode well for brands like Skechers that have a large presence in the region. FN