Silverback assumes new role as managing partner of Zappos Bay to Breakers

February 7, 2023

112th Annual Event Takes Place Sunday, May 21, 2023

San Francisco, CA – February 7, 2023 /ENDURANCE SPORTSWIRE/ – San Francisco’s oldest and most iconic event, Zappos Bay to Breakers (http://www.baytobreakers.com) is getting even more homegrown. The Bay Area based production agency, Silverback (http://www.gosilverback.com) has teamed up with Motiv Running (https://www.motivrunning.com) and will now serve as the managing partner of Zappos Bay to Breakers, after producing the event since 2017.

“Bay to Breakers holds a special place in my heart and I truly cherish this new role and opportunity,” said Kyle Meyers, CEO of Silverback. “There’s literally nothing like it anywhere else in the world. And as a local business owner, resident of Ocean Beach, husband to a native San Franciscan and raising our daughter in the City, I understand the significance of this event and the importance of maintaining strong community relationships. From the SF Marathon to SailGP, or any other event we produce or support, our number one goal is always to deliver a safe, organized, and memorable experience for everyone involved.”

In October 2022, Motiv Sports acquired Bay to Breakers from Capstone Event Group and entered into a partnership with Silverback to grow and operate the San Francisco event. Bay to Breakers has been a staple in the City since 1912 and is a true reflection of the creativity, resilience and community that make San Francisco so special.

Zappos Bay to Breakers, like San Francisco, is open to everyone. Participants of all ages and abilities, and oftentimes in costume, line up on Howard Street a few blocks from The Embarcadero on the third Sunday in May (May 21, 2023). The course travels west through the City for 12 kilometers and finishes at the Great Highway, where the breakers crash into Ocean Beach. It truly is a time-honored tradition and the quintessential San Francisco experience.

“We’re thrilled to be teaming up with a premier organization like Silverback as we broaden our commitment to the sport of running in the San Francisco Bay Area,” said Phyllis Blanchard, Head of Partnerships for California-based Motiv Sports. “Locally, Motiv Sports assumed management of the Golden Gate Half Marathon in 2018 and we’re looking forward to partnering with another iconic San Francisco race that brings runners, spectators and the community together in a positive and memorable way. We invite all runners to experience the tradition and excitement of Zappos Bay to Breakers on Sunday, May 21, 2023.”

Silverback is a San Francisco based production agency with expertise in large scale event production, permitting, logistics, course and venue management, touring productions, custom fabrication, brand activations and equipment rentals. Visit http://www.gosilverback.com for more information.

Based in California, Motiv Sports produces iconic community events in destinations across the United States. Motiv Sports operates the Golden State Run Series, which features a total of eight distinctive running events in California including Bay to Breakers and the Golden Gate Half Marathon in San Francisco. For more information about the Golden State Run Series events, visit https://www.goldenstaterunseries.com.

To learn more about Bay to Breakers or sign up for the fun, go to http://www.baytobreakers.com.

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Media Contact:

David Perry, (415) 676-7007

news@davidperry.com