Shop Women-Led Wednesday To Support Women In Business This Spending Season

November 7, 2024

Annual ecommerce holiday encourages consumers to harness their purchasing power to create a more gender-balanced economic landscape

Sun Valley, ID (Nov. 7, 2024) /ENDURANCE SPORTSWIRE/ – Women-Led Wednesday, the annual purpose-driven holiday that urges the public to shop women-led businesses, returns for the seventh year, calling on consumers to be mindful of their purchasing power leading up to popular eCommerce holidays like Black Friday and Cyber Monday. Wild Rye, women’s active lifestyle brand and founder of the initiative is encouraging consumers to show support by shopping women-led brands on November 27, 2024 and beyond.

“This year’s Women-Led Wednesday coincides at a time when our political landscape is shifting and the voices of women continue to be sidelined, however, supporting female entrepreneurs is a way to reclaim agency and ensure that women can continue fighting for the platforms and opportunities they deserve,” said Cassie Abel, Women-Led Wednesday and Wild Rye Founder. “Meanwhile, this year we all watched for the first time in history an equal number of women and men compete in the Paris Olympics, the WNBA rivaled NBA viewership and similarly, eight brave women competed at Red Bull Rampage, a downhill mountain bike event that was previously only open to men. We hope that consumers feel motivated to make intentional purchasing decisions that actively contribute to a more equitable and inclusive marketplace.”

Women make up more than half of the professional workforce but are still less than 10-percent are CEOs

among the Fortune 500. Investment in women-led companies is crucial for fostering systemic change and by doing so with their dollars, consumers can help dismantle barriers and support women in business nationwide. Women-Led Wednesday aims to harness the spending season as an opportunity to change consumers’ habits and raise awareness for shopping with intention year-round.

Currently, more than 800 brands are listed on the Women-Led Wednesday directory and interested brands may apply to be included at any time, without cost, with just a commitment to promote participation and help raise awareness.

Although the holiday promotes extra savings on products from high quality brands on the day of, Women-Led Wednesday encourages people to shop women-led throughout the year, and

continues to list such brands on the website’s robust brand directory on an ongoing basis for easy access. Participating brands encompass consumer-product entities ranging from outdoors and active lifestyle gear and apparel to health conscious food and beverage brands.

To shop Women-Led Wednesday brands, please visit https://womenledwednesday.com/business-directory/

For women-led businesses interested in joining the Women-Led Wednesday community, please visit https://womenledwednesday.com/join/

To learn more about Women-Led Wednesday, please visit https://womenledwednesday.com

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Media Contact: wild-rye@outsidepr.com

About Women-Led Wednesday

Women-Led Wednesday is a nationwide campaign designed to encourage consumers to support women-led brands during the holiday shopping season and beyond. The seventh annual Women-Led Wednesday will take place on Wednesday, November 27, 2024. The campaign supports women—all self-identifying women brand leaders— entrepreneurs and those in leadership positions in efforts to create a more gender-balanced economic landscape. Our mission is simple: support women-led brands, create a gender balanced economy. Visit WomenLedWednesday.com for more information. @womenledwednesday

About Wild Rye

Founded in 2016, Wild Rye™ creates beautiful and technical apparel to empower women in the outdoors and beyond. Designed by women for women, we never compromise on fit, performance, or style, and whether a beginner, pro, or après enthusiast, are committed to creating a welcoming and confidence-inspiring environment for women everywhere she plays wild. Our values drive our ongoing commitment to uphold the highest standards in environmental and social responsibility – we are proudly B-Corporation certified, Climate Neutral Certified, a member of 1% for the Planet and raise funds annually for Planned Parenthood. Designed and tested in Sun Valley, Idaho, Wild Rye products are available online and outdoor retailers across the country like REI, Title Nine, evo and more. Learn more at wild-rye.com. @wild_rye