Sherri McMillan invited to present the keynote address at the IDEA Personal Trainer institute

January 13, 2022

The Premiere Gathering of Fitness Industry Professionals scheduled for February in Alexandria, Virginia, the first since the pandemic

Vancouver WA – January 11, 2022 /ENDURANCE SPORTSWIRE/ – Sherri McMillan, the founder of Why Community and the owner of Northwest Personal Training, will deliver the keynote presentation at the IDEA Personal Trainer Institute in Alexandria, Virginia. Scheduled for February 24-27^th, 2022, this will be the first live fitness conference that IDEA, the International Health and Fitness Association, has hosted since the pandemic hit the USA.

“The pandemic has desecrated the health and fitness industry with an estimated 30% of facilities closing for good. The last thing we should be doing during a health pandemic is paralyzing an industry that is part of the solution” says McMillan. She continues “we need a stronger voice so that our government officials and health departments view our industry as part of the health spectrum and an essential service. The impact we have decreases hospitalizations and deaths from all disease and illness and should never have been shut down. We can operate just as safely as a physical therapist, physician or chiropractor.”

McMillan will be presenting the opening keynote presentation ‘Achieving your Personal Best – Resilience, Longevity and Thriving in the Fitness Industry’. “My goal will be to share insight for the fitness industry on what we can do to thrive during good times and bad. We can’t continue to offer a service that is integral to the health of our communities if we are bankrupt and burned out” says McMillan. “It’s been a tough couple years, but we’re tougher!” she remarks.

McMillan has been presenting sessions at IDEA for the last 3 decades.  Hundreds of the brightest fitness professionals in the industry will attend the IDEA Personal Trainer Institute to share everything they know about the science of fitness and strength training, top-level program design, anti-aging protocols, injury prevention, behavior modification plans that work, and much more.

“It is a huge honor to have been chosen to present the Keynote address at the summit as we come together after a long hiatus to celebrate the impact we make” says McMillan. She continues “There will be education, inspiration, networking and probably a lot of tears as we consider the struggles we’ve all endured and the fact that we’ve survived this storm together!”

Additional information about McMillan’s appearance at the IDEA Personal Trainer Institute and details about the convention can be found at https://www.ideafit.com/fitness-conferences/2022-idea-personal-trainer-institute/ Get a feel for the event by watching this video or listening to a recent IDEA Podcast interviewing Sherri McMillan regarding her keynote presentation at https://www.ideafit.com/podcast-episode/if-you-dont-think-youre-running-a-business-youre-probably-not/

About IDEA Health & Fitness Association:

IDEA Health & Fitness Association is the world’s leading membership organization of health and fitness professionals, with more than 20,000 members in over 80 countries. Since 1982, IDEA has provided health and fitness professionals with pertinent information, educational opportunities, career development programs and industry leadership while helping them enhance the quality of life worldwide through safe, effective fitness and lifestyle programs. IDEA members interact with consumers more than 25 million times a year in the fitness marketplace. For more information on IDEA events, publications, educational products, member services or other activities, visit www.ideafit.com.

About Northwest Personal Training:

Northwest Personal Training has been operating in Downtown Vancouver, WA for over 22 years. Their world-class Personal Trainers are passionate about helping people adopt a healthy and fit lifestyle so they look and feel their best and live life to the fullest. They design customized fitness and training programs that improve cardiovascular fitness, strength, performance, flexibility, and mobility. For more details, visit https://nwpersonaltraining.com/

About Sherri McMillan:

Sherri McMillan holds a Master’s Degree in Exercise Physiology and has been inspiring the world to adopt a fitness lifestyle for 32 years. She has received numerous industry awards including the CanFitPro International Fitness Presenter of the Year, IDEA Fitness Director of the Year, IDEA Personal Trainer of the Year & CanFitPro Fitness Presenter of the Year. Her business, Northwest Personal Training, has been awarded the Better Business Bureau Business of the Year, the Chamber of Commerce Community Builder Award and the Vancouver Business Journal Best in Business awards. She is an international fitness presenter, a personal trainer, fitness columnist for various magazines and newspapers including the Columbian newspaper, author of five books and manuals including “Go For Fit – the Winning Way to Fat Loss”, “Fit over Forty” & “The Successful Trainers Guide to Marketing”, and featured presenter in various fitness DVDs. McMillan was recently interviewed on the IDEA Fit Pro podcast to discuss her upcoming keynote. You can listen at https://www.ideafit.com/podcast-episode/if-you-dont-think-youre-running-a-business-youre-probably-not/

####