Selkirk Sport introduces LABS Project 008 pickleball paddle with revolutionary PureFoam core technology

February 4, 2025

COEUR D’ALENE, Idaho (Feb. 4, 2025) /ENDURANCE SPORTSWIRE/  – Selkirk Sport, the leader in pickleball paddle innovation, today unveils the LABS Project 008, a groundbreaking pickleball paddle featuring Selkirk’s first high-density PureFoam core technology.

Designed to redefine durability and performance, the LABS Project 008 will be released in three distinct core thicknesses to cater to various playing styles: a control-focused 16 mm, a hybrid 13 mm and a power-driven 10 mm.

The PureFoam Core
Traditional pickleball paddles often rely on polypropylene cores, which over time can crush and deform, leading to inconsistent responsiveness and the need for frequent replacements.

The PureFoam core introduces a durable, high-density foam formula that resists deformation and maintains consistent performance over prolonged use. This new core technology not only increases the lifespan of the paddle but also enhances playability by offering an enlarged sweet spot and a softer, more responsive feel.

“With its ability to flex on impact, the PureFoam core truly transforms how a paddle performs,” said Tom Barnes, Selkirk director of research and development. “It increases dwell time, enhances spin and ensures consistent performance across the entire paddle face. Players get exceptional control without losing the power and pop needed for dynamic play.”

Three core thicknesses for every style of play
LABS Project 008 will be released in three installments, each featuring a unique core thickness to suit different playing styles:

• Hybrid 13 mm: Ideal for all-court players seeking a balance of power and control.
• Control-focused 16 mm: Designed for tactical precision and players prioritizing finesse at the net.
• Power-driven 10 mm: Perfect for those who rely on explosive power and aggressive gameplay.

Selkirk LABS: Pioneering Innovation in Pickleball
LABS Project 008 continues Selkirk’s commitment to pushing the boundaries of paddle technology. As part of the Selkirk LABS program, all Selkirk customers can offer feedback on the Project 008, which will then be used to perfect the paddle design before it is released on the Selkirk Sport main line.

“The LABS Project 008 reflects Selkirk’s relentless pursuit of innovation,” Barnes said. “By introducing the PureFoam core, we’re addressing a critical need in the market — a paddle that is performance-driven and built to last.”

The Project 008 retails for $288. The 13 mm is on sale now and the 16 mm is available for preorder. The 10 mm will launch in mid-Spring.

For more information about LABS Project 008 or to join the Selkirk LABS program, visit SelkirkLabs.com.

About Selkirk Sport

Selkirk Sport, a premium manufacturer of pickleball paddles and accessories, is a family-owned and operated company. Selkirk Sport is based in Hayden, Idaho, in the shadows of its namesake, the Selkirk mountain range. Founded in 2014, Selkirk Sport was born from a passion for sport and the Western outdoor leisure lifestyle that was afforded to the company’s founders, Rob and Mike Barnes, along with their father Jim, who is Selkirk’s production manager. Backed by the philosophy of always pushing the limits, Selkirk Sport is committed to manufacturing products that deliver the highest performance with unmatched quality and service. Selkirk Sport has become one of the industry’s fastest-growing companies, with paddles used by many of the game’s premier players, such as Jack Sock, Catherine Parenteau, Dylan Frazier, James Ignatowich and a host of others premier players and national/regional champions.

Media contacts:

Kyle Whatnall: Kyle@Selkirk.com
Brynn Grissom: Brynn@Selkirk.com