Sea Otter Play virtual event opens Thursday with 250+ brands

September 15, 2020

Sea Otter Play, a virtual event for consumers, will have more than 100 participating companies representing 250 brands, offering chances to interact with brands, visit virtual expo booths, win product prizes, and watch the world premiere of the new Ritual MTB film, among other features. Sea Otter Play also includes virtual ride challenges for riders; those challenges began on Sept. 1. Read more on Bicycle Retailer.