Scott USA Appoints Jake Dudek as New Chief Operating Officer

July 29, 2024

Salt Lake City, Utah July 26^th, 2024 /ENDURANCE SPORTSWIRE/ – SCOTT USA, the American subsidiary of SCOTT, today announced the appointment of Jake Dudek as the company’s new Chief Operating Officer, effective immediately.

Dudek brings over 15 years of diverse experience in operations, finance, and analytics in consumer product and retail businesses. In his new role, he will be overseeing teams across finance, operations, and ecommerce, driving the commercial strategy and operational efficiency for SCOTT’s exciting portfolio of sporting equipment brands in the USA.

“We are stoked to welcome Jake to the SCOTT USA team,” said Hap Seliga, President of SCOTT USA. “Jake’s strong character and extensive background in competitive strategy, supply chain analytics, and finance, combined with his proven track record of scaling operations and driving business growth, make him the ideal leader to elevate our brand and capitalize on the significant opportunities in the US market.”

Most recently, Dudek served as the Vice President of Commercial Operations at SIGNA Sports United, where he was instrumental in launching two new brands in the U.S. market, establishing the competitive strategy and value chain to support both wholesale and direct-to-consumer distribution. Prior to that, Dudek was Director of Supply Chain Management at Lovevery, scaling operations and supply chain functions to accommodate hyper-growth during COVID. Prior to that, he held various roles at Backcountry, including merchandise planning for outdoor categories, corporate strategy, and leading the bike business across the company’s portfolio.

“SCOTT’s management understands that one of the largest growth opportunities for the brand comes through re-focusing on the US market and I am excited to come on board and help SCOTT realize its potential in the United States,” commented Dudek. “SCOTT has become a global brand with a long heritage, particularly in skiing and cycling. I look forward to working with the global team to successfully navigate the current industry challenges, but more importantly, to position the company for a durable competitive advantage.”

About SCOTT USA
SCOTT USA is the American subsidiary of SCOTT, a premier provider of high-performance outdoor sporting goods. The company’s commitment to innovation, design excellence, and exceptional customer service has made it a trusted brand among athletes and outdoor enthusiasts worldwide. For more information, please visit www.scott-sports.com.