SCOTT USA Announces Multichannel Sales Strategy With Expanded Retail Partnerships And Consumer Sales Option

March 20, 2025

Ogden, Utah (March 20, 2025) /ENDURANCE SPORTSWIRE/ – SCOTT USA is rolling out a multichannel sales strategy in the coming weeks, introducing new initiatives to expand access to its bikes and gear while reinforcing its support for its dealer network. As part of this strategy, SCOTT USA is expanding the ability of key online retail partners, including Backcountry.com, Competitive Cyclist, Jenson USA, and Contender Bicycles to offer a curated portfolio of SCOTT bikes, accessories and Syncros products online. In addition, SCOTT USA will launch a consumer direct option on its US website in mid-April 2025, allowing customers to purchase SCOTT bicycles directly and have them shipped to their homes or businesses throughout the continental US.

SCOTT USA remains deeply committed to its customer-first philosophy, and this strategy is intended to complement its trusted dealer network while simultaneously satisfying the needs of customers in regions not represented by that network. This multichannel approach builds upon SCOTT USA’s recently launched Click-and-Collect and Locally initiatives, which connect consumers with their nearest SCOTT dealer for in-store purchases or online orders. Together, these programs will grow and create greater awareness and demand for the SCOTT brand, elevate dealer awareness and traffic, and provide flexible options to better serve customers—all while maintaining a shared commitment to quality and community.

“This strategy is about strengthening the SCOTT brand and expanding consumer reach to drive more awareness and demand for our dealer network,” remarked Hap Seliga, President & CEO of SCOTT USA. “We’re committed to opening new avenues for customers to discover SCOTT products, while continuing to prioritize the expertise, service, and community that only our dealers can provide. Ultimately, we want to make it as easy as possible to do business with SCOTT and get the support you need, no matter what type of customer you are.”

Speaking to the global strategy, SCOTT Sports’ global co-CEO, Pascal Ducrot added, “At SCOTT, we are present in over 100 countries and it is our goal to tailor our approach to meet the needs of each market. In the USA, we are committed to supporting our strong dealer network with our in-store and click-and-collect experiences. The additional implementation of a multichannel strategy allows us to meet the expectations of all consumers across this unique geography, and is an important step for growing the SCOTT brand in this territory.”

At checkout, US consumers will have three purchasing options: Locally, Click-and-Collect, and consumer direct. The Locally tool helps consumers find and browse available inventory at their nearest SCOTT dealer. The Click-and-Collect checkout option enables customers to purchase online and pick up at their local dealer after assembly. The consumer direct option helps to serve those in regions where there may not be a nearby SCOTT dealer. Each of these options is intended to create a seamless shopping experience that benefits both consumers and dealers.

The rollout will begin this March with SCOTT’s select online retail partners who will offer SCOTT bikes and accessories via their websites under the same terms and conditions as the brick-and-mortar dealer network, including adherence to MAP policies. SCOTT USA’s inventory remains unified across all sales channels, ensuring that all partners and customers have access to the same stock. Dealers can draw from consumer direct inventory to fulfill customer orders, and consumer direct sales can likewise pull from warehoused dealer inventory to meet demand. Bikes sold through the consumer direct channel will be expertly prebuilt by SCOTT USA’s dedicated team in Ogden, UT, arriving nearly ready to ride.

To further support dealers, SCOTT USA has also increased staffing in dealer services, warranty, and credit, while also investing in spare parts and after-sales support. These efforts are designed to boost the dealer network and ensure that SCOTT’s high standards of service are maintained across all channels.

For more information about the SCOTT USA consumer direct and Click-and-Collect programs or to find a local dealer, visit https://www.scott-sports.com/us/en/bike-ordering-guide.