Scimitar Sports Announced as Partner for Sold-Out Inaugural Triathlon Industry Conference (TIC24)

December 5, 2024

The Triathlon Industry Association (TIA) is delighted to announce Scimitar Sports are a partner for the first-ever “Triathlon Industry Conference Powered by Scimitar” (TIC24), which has now sold out ahead of its debut on Monday, 9th December 2024, in Loughborough, UK.

December 5, 2024 /ENDURANCE SPORTSWIRE/ – Organised in partnership with Running Industry Alliance following the merger in July, TIC24 has attracted triathlon’s most influential leaders, with a jam-packed itinerary of insightful discussions and networking opportunities. Featuring high-profile speakers and panellists from across the industry, the conference is set to tackle the challenges and opportunities facing the sport in a post-pandemic world.

As a partner of the event, Scimitar Sports looks to bring its expertise in sustainable, high-performance sportswear to the forefront of the triathlon conversation. Their commitment to innovation and community-building underscores the importance of partnerships like this in driving the sport forward.

Alex Best, Head of Sales at Scimitar Sports, shared his excitement about the partnership, as he says: “Scimitar have been creating high-quality custom clothing for the running and triathlon scene for many, many years and are thrilled to have partnered with RIA and TIA. To be powering the inaugural Triathlon Industry Conference is something we didn’t want to miss out on, and for the event to be a sell-out in year one just shows how important an event this is to the industry!”

The “Triathlon Industry Conference Powered by Scimitar” promises to be a fully immersive day, with leading experts sharing insights on key topics such as:

• The State of the Industry: Exploring trends in participation and the future of triathlon with speakers like Ruth Daniels (British Triathlon CEO) and Iain Hamilton (Founder, The Outlaw).
• Reaching the Audience: Examining how to grow the sport’s reach, featuring Bianca Fernandez-Clark (Chair, Fund Her Tri UK) and Nick Shakinovsky (PTO).
• Growing the Community: Highlighting the role of clubs, coaches, and charities, with contributors like Francesca Barber (Comic Relief) and Philip Hatzis (Tri Training Harder).
• Innovation & Sustainability: Discussing the intersection of sustainability and technology with Jon Rew (Scimitar Sportswear) and Andrew Pirie (FORM).
• Where Next for Triathlon?: Featuring a call to action led by Brendan Fox (Destination Sport Experiences) and Richard Belderok (Challenge Family).

Annie Emmerson, three-time Olympic commentator for the BBC, will host the conference, ensuring a dynamic and engaging experience for attendees.

Iain Hamilton, Chair of the Triathlon Industry Association, said:
“With a packed itinerary and some of the brightest minds in the industry, TIC24 offers an unparalleled opportunity for collaboration and growth. The sell-out success of this event is a testament to the importance of coming together as an industry to shape triathlon’s future.”

To join the Triathlon Industry Association visit www.triathlonindustryassociation.org/membership
Further details can be found on www.triathlonindustryassociation.org.

ENDS

Media Contact:

Kate Allan
kate@competepr.com
+447754 072648