Saucony, ASICS Gaining on HOKA

August 18, 2023

HOKA’s sales grew from about $900 million to $1.4 billion from fiscal 2022 to 2023 and it’s still rocketing upward. The big movers are ASICS and Saucony and the moves are striking. Saucony has almost doubled its share, from 12 percent to 21 percent, in a 3-year span. HOKA’s lead over Saucony in Slowtwitcher preference was 26 percent to 12 percent in 2020 in training footwear (where HOKA shines). That lead is now 23 percent to 21 percent. Slowswitch