SaltStick® FastChews®, the #1 chewable electrolyte, launches into H-E-B stores throughout Texas

November 14, 2024

THOUSAND OAKS, CALIF — November 14, 2024 /ENDURANCE SPORTSWIRE/ – SaltStick, a leader in electrolyte innovation, announced select flavors of FastChews are now available in the Healthy Living section at many H-E-B locations. As chewable electrolyte tablets, FastChews help athletes of all disciplines replenish electrolytes in a fast, convenient way. Based in Texas, H-E-B is well known for its commitment to providing shoppers with high quality products that support healthy, active lifestyles.

“In recent years, SaltStick’s popularity has grown substantially by maximizing convenience and speed for athletes looking to replenish electrolytes,” said Paul Vraciu, CEO of Alete Active Nutrition, which owns and manages the SaltStick brand. “Building on nearly two decades of success serving athletes who range from weekend warriors to international champions, we are thrilled to partner with HEB and bring FastChews to their customers.”

As innovative, chewable tablets, FastChews start working within minutes – no mixing and no waiting. They can be carried on the go to replenish electrolytes quickly, regardless of activity. Available in a variety of delicious flavors, FastChews do not contain any artificial colors, preservatives or sweeteners.

To support the launch, a refreshed SaltStick packaging design will appear on H-E-B shelves, which better showcases the unique, chewable tablet format and fast-acting benefits. Additionally, natural colors – sourced from spirulina, turmeric, quercetin and other plant-based ingredients – have been added to FastChews tablets to help consumers more easily differentiate flavor options. These changes will take effect across all SaltStick products starting in early 2025.

SaltStick FastChews are available at H-E-B in canisters of 50 tablets for $17.99 and boxes of eight single-serving packets for $9.99, both in Lemon-Lime and Mixed Berry flavors.

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About SaltStick

A leader in electrolyte innovation, SaltStick is most known for its FastChews product line, chewable electrolyte tablets that are one of the fastest growing items in hydration. SaltStick is part of Alete Active Nutrition, a leader in active nutrition products that serve a range of consumers across its mix of brands, which include SaltStick®, Vitassium®, and Bonk Breaker®. Learn more at aletenutrition.com.