Salming Sports Chooses Big Run Media To Manage Digital Marketing Efforts In North America

January 8, 2020

BALTIMORE, Md. – Big Run Media, a full-service branding, social media, and creative design agency, announced today that it will manage the digital marketing efforts for Salming Sports North America. Salming is a Swedish-based footwear and apparel company catering to a diverse array of sports around the globe, with North American efforts focused on running and obstacle course racing.

“We’ve had a personal relationship with Thomas and his team at Big Run Media for several years. They understand what Salming is all about and our niche in the marketplace,” said David Field, CEO of Salming Sports North America. “More importantly, they’ve always believed in the brand. With their expertise and influence in the endurance sports landscape, it’s a natural fit to partner with them to help grow the brand in the USA and Canada.”

Employing its expertise in Facebook and Google Ads, Big Run Media seeks to drive sales to Salming’s North American segment, in addition to raising the company’s social media profile. Big Run Media will also assist in ambassador recruitment and selection for the company.

“We are incredibly excited to be working with Salming North America,” said Thomas Neuberger,  Founder and Managing Partner at Big Run Media. “I have been running in their shoes for years and believe in their products. As a team, we can’t wait to help Salming become a top choice for consumers who want the best in running, trail running, and OCR shoes and gear. We are excited to make the Salming name as recognizable here as it is in Sweden.”

Big Run Media accepted a contract for services covering Salming’s new product launches, as well as continued promotion of current products, including the award-winning Trail 5 trail running shoe, the responsive and durable Greyhound road shoe, and the incredibly popular obstacle course racing shoe, the OT Comp.

About Big Run Media

Big Run Media, LLC is a full-service branding, digital marketing, and creative design agency that focuses on active lifestyle brands. Their mission is simple: to develop your brand message into peak form. Much like an athlete preparing for an A race, Big Run Media tackles endurance event marketing and advertising challenges with strategic passion, planning, and know-how. Their work results in more athletes on your start line, and more devoted fans of your brand. To learn more about Big Run Media, visit: https://bigrunmedia.com/

About Salming Sports

Founded in Gothenburg, Sweden in 1991 by NHL Hall of Famer Borje Salming, Salming Sports provides vibrant, performance-driven footwear, apparel and accessories. Since its inception, Salming has grown to exist as one of the Europe’s most recognizable brands.

With global distributors and an international following, Salming remains dedicated to a relentless path, to push the limits of innovation. The company aims to reimagine technologies for enhanced competitive performance, while embracing lifestyle markets to accommodate athletes at every level. For more information on Salming, visit: https://www.shopsalming.com/