Running Store Distance Lets Customers Steal — If They Can Outrun Its Security Guard

October 24, 2023

Running store Distance is allowing customers to steal products from its shelves — with a catch.

On Sept. 13, the brand posted a sign outside of its store in Paris, which proclaimed “Rob It To Get It” as part of its latest campaign. Customers were allowed to steal items in-store marked with tags with the same lettering, but only if they could outrun the security guard — who happened to be undercover French sprinter Meba Mickael Zeze, according to The Washington Post. FN