Rudy Project North America Releases Cutting-Edge Sustainable Technology Blended with Style and Prescription Sunglasses for 2024

February 6, 2024

Introducing: Astral, Sirius, Stellar

San Clemente, CA, February 6, 2024 /ENDURANCE SPORTSWIRE/ – Rudy Project, Italian designers of sports performance eyewear and helmets, announces the launch of its highly anticipated sunglasses collection for early 2024. Building on the success of the 2023 KELION, a premier sports sunglass designed to elevate the performance of athletes, Rudy Project introduces the Astral, Sirius, and Stellar sunglasses — a triumphant continuation of the brand’s commitment to excellence in design, technology, and performance.

All frames are made with Rilsan^® Clear, a high-performance, sustainable, bio-based polymer of 100% renewable origin developed by Arkema. Rilsan^® Clear’s key properties are lightness, chemical and fatigue resistance, flexibility, and easy processability, making it extremely durable, shock- and weather-resistant, and perfectly suitable for sports use.

Chris Lupo, Director of Sports Marketing at Rudy Project North America, stated, “Rudy Project eyewear embodies best-in-class design, technology, and performance. We are proud to introduce three new models which complement our current eyewear collection. Each model has been meticulously crafted in Italy for athletes, adventurers, and anyone who demands the highest quality of their eyewear.”

2024 Collection Highlights:

• Cutting-edge lens technology for heightened clarity and protection
• Lightweight, durable frames ensure extended comfort
• Stylish designs seamlessly blend fashion with function
• Advanced aerodynamics for sports-specific models, optimizing performance

Astral: Ideal for running or riding, the Astral is extremely lightweight (.88 ounces | 26 grams) with a cylindrical 6-base lens, offering a larger field of view. The adjustable Ergonose pad allows for maximum comfort and ensures a customized fit to a specific face shape or preferences, providing unparalleled all-day comfort. Astral sunglasses have rubber-coated temple tips to help keep them in place and a secure fit. Prescription ready with an optical adapter, the Astral is a value price. Starting at $189.99

Sirius: A true innovation in sports prescription eyewear design by maximizing the range of prescriptions that can be accommodated within its frame and the available optical dock. The Sirius features an adjustable Ergonose pad, which allows for fine-tuning in all directions, and soft rubber-coated adjustable temple tips that provide enhanced comfort and grip so glasses stay put. Sirius also has interchangeable lenses for variable light conditions. Starting at $164.99

Stellar: A blend of sporty performance and urban chic, these sunglasses are ideal for a walk in the city, a game of volleyball at the beach, or going to work. RP Optics lenses are polycarbonate

and available in four colors: Demi Brown Gloss Green, Black Matte-Smoke Black, White Matte-Smoke Black, and Crystal Azure-Multilaser Green. Starting at $119.99

Four existing styles have updated new colors for 2024: The Spinshield in crystal azur, Cutline in pink, Defender in glacier matte, and the Rydon Slim in crystal ash.

To learn more or make a purchase, visit https://www.rudyprojectna.com/

About Rudy Project

Rudy Project has been crafting the highest quality Italian sports performance sunglasses and prescription eyewear since 1985. Driven by the pursuit of excellence and drawing from years of experience, Rudy Project products elevate the performance of athletes at every level. Founded in Treviso, Italy, by Rudy Barbazza, the brand has led the way in sports optics and bike helmet innovation for over thirty-five years.

###

US Media Contact

The Brand Leader

Kelly Blake

Kelly@thebrandleader.com