Round-up of inaugural Triathlon Industry Conference powered by Scimitar

December 17, 2024

Held in conjunction with The Running Conference presented by haku at Loughborough University, the inaugural Triathlon Industry Conference powered by Scimitar featured five panels and networking opportunities, packed into a fast-moving schedule hosted by BBC, Olympic, and supertri commentator Annie Emmerson.

With a wealth of experience in the room, attendees were keen to understand and contribute to the future direction of the sport. It wasn’t the time or place for sugar-coating, and the first panel, The State of the Industry, opened with some sobering data from MultiSport Research founder Gary Roethenbaugh. He explained that triathletes are racing less, and the average age is increasing, with 78% of participants aged 40-plus. He also highlighted other “headwinds”, such as gravel biking, trail running, and HYROX, which present challenges to triathlon participation growth. Endurance Biz