Rooted in Community: Smith x Wild Rye Announce Limited Edition Women’s Cycling Apparel and Protection Collection

March 5, 2025

Sun Valley, ID (March 5, 2025) /ENDURANCE SPORTSWIRE/ – Born in the mountains and influenced by mountain landscapes, cultures, and communities, Smith and Wild Rye are excited to announce their collaborative roots-inspired collection of women’s technical cycling apparel, complemented by co-branded unisex protective helmets and performance eyewear for Spring/Summer 2025.

The Smith x Wild Rye limited-edition capsule collection celebrates the legacy of adventure from two companies with origins in Sun Valley, Idaho through the introduction of co-branded products that embody growth, evolution, innovation, and shared experiences in the mountains and beyond. The vibrant collection, pulling inspiration and coloration from the abstract cross-section of roots, is comprised of beautifully designed technical apparel from Wild Rye’s women-led company including the Lil’ Party Shirt, Frankie Bike Short, Gem Distance Jersey, Alyssa Stash Chammy, Galena Bike Gloves, Pungo Cap, and Wild Rye Bike Socks. Following the success of its award-winning predecessor and the product that kicked off the bike origins for the brand, Smith’s much-anticipated launch of the Forefront 3 helmet is included in the offering, along with the best-selling Network helmet and Bobcat sunglasses.

“Wild Rye and Smith both have roots deeply planted in Sun Valley, Idaho, and our shared origin in this small, vibrant town has shaped who we are today,” said Cassie Abel, founder and CEO of Wild Rye. “Wild Rye was built on empowering women to do things differently, a lesson I first learned during my time at Smith, where I saw the power of thinking outside the box and challenging the status quo. This collaboration is a celebration of both where we started and the journey we’ve taken since, and no better partner exists for this project than Smith, whose decades-long commitment to innovation has resulted in products that fuel adventure and create lasting experiences.”

“As a brand built on living life beyond walls, Smith is delighted to partner with Wild Rye in their mission to get more women outside. The Smith x Wild Rye collab is designed to inspire confidence and connection for every woman on all her adventures, and continue to foster an outdoor community of acceptance and inclusion,” said said Taryn Ryan, global head of marketing at Smith.

The new Smith x Wild Rye Collection is available now online at wild-rye.com, smithoptics.com and select REI, evo and specialty retailers across North America.

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About Wild Rye:

Founded in 2016, Wild Rye™ creates beautifully designed technical apparel to empower women in the outdoors and beyond. Designed by women for women, we never compromise on fit, performance, or style. Whether a beginner, pro, or après enthusiast, we are committed to creating a welcoming and confidence-inspiring environment for women for all the ways they play wild.

Our values drive our ongoing commitment to uphold the highest standards in environmental and social responsibility—we are proudly B-Corporation certified, Climate Neutral Certified, a member of 1% for the Planet and raise funds annually for Planned Parenthood. Designed and tested in Sun Valley, Idaho, Wild Rye products are available online and outdoor retailers across the country. Learn more at wild-rye.com / @wild_rye_

Wild Rye Media Contact: wild-rye@outsidepr.com

About Smith:

Originating from Sun Valley, Idaho, Smith was founded in 1965 with the invention of the first snow goggle featuring a sealed thermal lens and breathable vent foam. Celebrating 60 years of innovation and design experience, Smith is widely known today as an industry leader that pioneers advanced eyewear and helmets that incorporate dynamic technologies, optimized performance and clean styling to fuel fun beyond walls. Smith seeks to power thrilling experiences in snow, surf, bike, fish and peak performance outdoor adventures with a comprehensive collection that exudes modern style and vibrant personality. To Smith, the experience is everything. Smith is part of Safilo Group. Additional information is available at smithoptics.com.

Smith Media Contact: Kate Gaeir, kate.gaeir@smithoptics.com