ROAD iD Teams Up with the American Cancer Society to Raise Funds for Cancer Research and Life Saving Services.

October 21, 2021

/ENDURANCE SPORTSWIRE/ – For the entire month of October, ROAD iD is promoting Limited Edition Pink IDs. In honor of Breast Cancer Awareness Month, the company will be donating $10 from each Pink ID sold directly to the American Cancer Society to support research efforts and services.

Located in Northern Kentucky, ROAD iD is a fast-growing brand that has been saving lives, fueling adventure, and providing peace of mind for over 20 years with rugged wearable identification. The company’s mission is to simply make wearing an ID as common as a seatbelt.

Since 1999, they’ve provided peace of mind to millions of active individuals, empowering them to do what they love and worry less with their info on-hand in case of an emergency situation. ROAD iDs communicate who you are, who to contact, and the medical information necessary to ensure proper care is received. Countless customer stories and reviews like these have become a testament of the big impact these small–but necessary–IDs can have on a daily basis.

“Support from corporations like ROAD iD enables the American Cancer Society to be there for people in every community affected by cancer, whether they’re currently dealing with a diagnosis, may face one in the future, or will avoid it altogether because of education and risk reduction, ” said Wayne White, EVP at the American Cancer Society.  “We are grateful for ROAD iD’s passion and generosity in moving forward the fight against cancer.”

“We’re incredibly humbled and honored to be able to partner with the American Cancer Society again, after having donated over $40,000 from our efforts in 2020.  At ROAD iD we firmly believe in Purpose over Profit and the ability to actively live this value is made possible by an incredible team and amazing customers”, says Edward Wimmer, CEO of ROAD iD.

The donation will help the American Cancer Society fund breakthrough cancer research and life-saving services like free rides to chemo, accomodations near treatment, and a live 24/7 cancer information helpline. The American Cancer Society is honored that ROAD iD selected to support these critical programs and services.

About ROAD iD

ROAD iD, is a Kentucky-based company founded 21 years ago in a basement by a father and son. ROAD iD’s passion is to save lives, provide peace of mind, and fuel adventure. They achieve this by improving the outcome of accidents and emergencies. Their products are elegantly simple, wearable ID, and technology that connects you to friends and family when it matters most. Since 1999, ROAD iD has helped millions of people feel safer while being active, which has led to countless stories and testimonials from customers who have used their ROAD iD in their times of need. Many of these customers even say they might not be alive today if it had not been for their ROAD iD.

About the American Cancer Society

The American Cancer Society is on a mission to free the world from cancer. We invest in lifesaving research, provide 24/7 information and support, and work to ensure that individuals in every community have access to cancer prevention, detection, and treatment. For more information, visit cancer.org