Ride Santa Barbara 100 Partners with Squadra, Reveals 2021 Kit Design

July 21, 2021

Organizers Announce Gibraltar Challenge Categories and Plan for Sold-Out 10th Anniversary Ride

SANTA BARBARA, Calif. – July 21, 2021 –Ride Santa Barbara 100 (RideSB100), the premier cycling event set on California’s Central Coast, has teamed up with Squadra to produce the official kit of the 10^th anniversary ride scheduled for October 23, 2021.

Squadra has designed a custom commemorative RideSB100 jersey in a cool coastal theme that celebrates the Santa Barbara destination and highlights the event’s branding. Riders can purchase the jersey and matching shorts online at RideSB100.com/Register and pick them up at the event. Additionally, for the first time in the event’s history, groups of six or more riders can pre-order RideSB100 jerseys that are further customized with their team’s name and logos.

“Squadra makes cycling apparel with premium quality and attractive designs that our riders really enjoy. We are excited to have them back for our 10^th anniversary ride,” said Jamie Monroe, RideSB100 race director. “This is shaping up to be our best year ever with registrations up and excitement building as cyclists are getting back to their favorite rides and races.”

Squadra will also provide this year’s coveted polka dot jerseys for the winners of the Gibraltar Challenge, a grueling, 7-mile timed climb  that gains 3,000-feet of elevation. The Gibraltar Challenge is the main event for 100-mile and 100-km riders, and each year pits competitors against the Santa Ynez mountains that tower over Santa Barbara’s coastal community. It’s known as one of the most challenging climbs in any American century ride.

This year’s categories will include the overall fastest man and woman, plus the top riders in these age ranges: 29 and younger, 30-39, 40-49, 50-59, 60 and older. While the dotted jersey is the event’s top award for the overall and age category winners, additional prizes will also be given to the top three men and women in each category.

Named “One of 9 American Centuries to Master” by Outside magazine, RideSB100 delivers one of the most scenic, challenging and fun cycling experiences in the country, and is also the only major cycling event that starts and finishes at the famous Leadbetter Beach. The event’s beachfront expo provides a spectacular setting for riders, friends, and family to gather in celebration of the ride, with food, beer gardens and sponsor booths over two days.

RideSB100 features four routes catering to cyclists of varying skill and experience levels including:

• 100-mile: An advanced ride featuring the Gibraltar Challenge, a grueling 3,000-foot climb in just 7-miles, with 9,000’ total feet of climbing
• 100-km + Gibraltar: For experienced riders who want to tackle the famous Gibraltar Challenge.
• 100-km: A challenging cycling experience featuring coastal and mountain roads.
• 34-mile: A fun and scenic course for casual riders and weekend warriors.

Additional categories for teams, tandems, e-Bikes (Class 1 and 3)and virtual riders are also included for 2021.

Full details and a link to registration are at www.ridesb100.com. Prices are scheduled to increase at 11:59 p.m. on August 1^st.

Follow the RideSB100 at http://www.facebook.com/RideSB100, twitter.com/RideSB100, and www.instagram.com/RideSB100. #RideSB100 #100Miles100Meals

About Ride Santa Barbara 100

The Ride Santa Barbara 100 features four routes starting from Santa Barbara’s famous Leadbetter Beach and traveling through the beautiful Southern California coastal mountains. This world-class cycling event is designed to be a challenging and fun experience that riders will never forget. The 10^th anniversary event is scheduled for October 23, 2021. Register at www.RideSB100.com.

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Media Contact:

Julie Kelly
SPEC PR
julie.kelly@specpr.com