Reflo Take To The Pitch As Official Team Wear Partner of Luton Town FC

April 18, 2025

The club announces a three-year partnership set to redefine performancewear through sustainability and innovation as Reflo expands in football with first of its kind shirt manufacturing.

(April 18, 2025) /ENDURANCE SPORTSWIRE/ – Reflo, the sustainable performancewear brand, has been announced as the Official Team Wear Partner of Luton Town FC in a landmark deal for the upcoming 25-26 season and beyond. This partnership marks a significant step forward in sustainable sportswear, with Reflo taking to the pitch to provide first of their kind high-performance team kits crafted from recycled materials and shirts engineered to be mechanically recycled at the end of the season.

The collaboration aligns with Luton Town FC’s ambitions to embrace sustainability without compromising on performance, reflecting the club’s evolution as it moves toward a new stadium, new aspirations, and a future-focused vision. The partnership ensures that players, coaches, and staff will wear cutting-edge apparel that not only performs at the highest level but also contributes to a circular solution for sportswear waste.

Reflo was chosen for its ability to merge performance-driven design with a deep respect for Luton Town’s heritage, ensuring the kit will reflect the club’s storied history while also representing its forward-thinking approach to sustainability and progress. As the club prepares for its move to a new stadium, this partnership highlights a shared commitment to innovation, responsibility, and inspiring change in football.

Gary Sweet, CEO of Luton Town FC, commented: “For generations, this club has been a symbol of pride and progress. Partnering with Reflo is a huge step forward as we look to honour our past while leading the charge toward a more sustainable future.”

At the heart of this partnership is Reflo’s pioneering Reloop technology, unlike other chemically recycled solutions that can negatively impact the environment, Reloop is a fully circular solution designed to give an alternative to landfill. Every piece of Luton Town FC’s kit is crafted from recycled materials and elements of the kit, including the home, away and third shirts, have all been engineered with Reflo’s innovative Reloop technology. Specifically designed for recyclability, this means that once the kit reaches the end of its lifecycle, it can be mechanically recycled into its original polyester form and remanufactured into new products rather than discarded.

Rory MacFadyen, Co-Founder of Reflo, said: “At Reflo, we’re on a journey to becoming the most responsible sportswear brand in the world. That’s why we’ve partnered with Luton Town FC, a team that shares our commitment to sustainability, innovation, and performance. Together, we aren’t just playing the game, we’re changing it. And we’re redefining what it means to wear your team’s colours. Every piece of kit is crafted from recycled materials, and our innovative Reloop technology makes it recyclable, meaning it won’t need to be thrown away or landfilled at the end of its season. Sustainability without sacrifice is possible, and the elite athletes that will wear our kit are proving that high performance and environmental responsibility go hand in hand.”

Football has the power to connect communities, honour tradition, and shape a brighter future. As a club deeply rooted in its history, Luton Town FC understands the importance of balancing heritage with innovation. This partnership signifies a commitment to evolving the fabric of the club while maintaining its core values from its fans to its future ambitions.

Visit https://reflo.com/collections/lutontownfc for more.

-ENDS-

For media enquiries, product samples, or interviews, please contact:
matt.williams@keepcomms.com
Tel: +44 (0) 7818 364 184

About Reflo

Reflo is a performancewear brand on a mission to change the sportswear game, for good. To become the most sustainable sportswear brand in the world. Reflo specialises in sustainable, technical sportswear for partners, teams and athletes at all levels. Operating primarily within the EMEA region, specifically the UK, Europe, and the UAE, while also expanding its presence in the US, Mexico, and Japan.

Reflo prioritises the sourcing, design and development of recycled and circular sportswear solutions, as well as sustainable packaging, delivery services, waste management and wider environmental initiatives.

For Reflo, sustainability is a continuous journey. They are always looking for new ways to be innovative when it comes to sustainability, performance, quality and design, and they won’t stop pushing the boundaries of what’s possible.

In 2024, Harry Kane, England men’s football captain, announced himself as an investor and ambassador, marking a monumental milestone for the brand on the world stage.

For more information, visit their website at Reflo.com.