RBC GranFondo Whistler posts strong early registration forecasts for 2023

January 25, 2023

Event is on track for 23% growth; the 3rd straight year of upwards momentum

Vancouver, BC /ENDURANCE SPORTSWIRE/ – RBC GranFondo Whistler today announced early registration data for 2023 showing a 23% increase in participation numbers vs the last non-covid affected year: 2019. (2022 saw a record breaking 6,983 participants sign up). RBC GranFondo, the company behind the September event, typically forecasts performance based on end-of-January totals. This milestone is a major move for the RBC GranFondo Whistler after atypical performances across the sports event industry during return-to-events, and shows the continued upwards trajectory of North America’s largest Gran Fondo.

“Strong registration is a reward, but there isn’t a marketing cheat-code for this event” says Oli Cartmell, Marketing Director at RBC GranFondo. “We strongly believe in creating high quality experiences for participants and sponsors alike that motivate people to come together, form new friendships and naturally advocate for more people to get involved year after year – frequently by word of mouth”

This news comes in the wake of many recent initiatives and accomplishments of the company, including:

• A North American record breaking 6,983 riders registered in 2022
• Launch of new branding and mission statement for 2023 showcasing ‘From Sea to Sky’

To learn more about the 2023 event, visit https://rbcgranfondo.com/whistler

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ABOUT RBC GRANFONDO WHISTLER

Established following the Vancouver Winter Olympics in 2010, RBC GranFondo Whistler is an award-winning point-to-point cycling event between Vancouver and Whistler, British Columbia, Canada. On average, 5000 cyclists ride each year across different distance categories, both competitive and non-competitive. The event and title sponsor RBC – Royal Bank of Canada – has also contributed over $300,000 to charitable causes since inception. (https://rbcgranfondo.com/whistler).

ABOUT RBC

Royal Bank of Canada is a global financial institution with a purpose-driven, principles-led approach to delivering leading performance. RBC’s success comes from the 81,000+ employees who bring their vision, values and strategy to life so they can help our clients thrive and communities prosper. As Canada’s biggest bank, and one of the largest in the world based on market capitalization, RBC has a diversified business model with a focus on innovation and providing exceptional experiences to 16 million clients in Canada, the U.S. and 34 other countries. Learn more at https://www.rbc.com.‎

RBC are proud to support a broad range of community initiatives through donations, community investments and employee volunteer activities. See how at http://www.rbc.com/community-sustainability/.