Rapha signs on as a major sponsor of Colorado’s Gold Rush Gravel bike rally

June 3, 2021

Cycling lifestyle brand grows their heritage of creating two-wheeled adventures through support of this Colorado gravel adventure.

Boulder, CO. – Rapha, maker of the world’s finest cycling clothing, will be the exclusive cycling apparel partner of the Gold Rush Gravel Bike Rally held September 19th, 2021 in Gold Hill, Colorado. Gravel bike riders will take on this hilly adventure through Boulder County’s finest gravel roads, trails, and singletrack.

“Gold Rush Gravel embodies the spirit of cycling that inspires us to get on our bikes,” says Brandon Camarda, Rapha’s U.S. Marketing Director. “We believe that the friendships and memories created through experiences on the bike are what make riding special, and Gold Rush Gravel weaves those elements into a challenging event that we are thrilled to support in the backyard of our Boulder Clubhouse.”

Now in its 3rd year, the Gold Rush Gravel Bike Rally was created by Adventure Fit, an award-winning experiential event company based in Boulder. “After taking on many gravel adventures in the Boulder County foothills, we set out to create a world-class gravel experience that all levels of rider can enjoy,” said Josh Kravetz, President. Starting above Boulder, the fall colors and historic town will make riders feel like they’ve gone back to the turn of the 20th century. The roads that make up the courses are 90% gravel with gorgeous views of the Indian Peaks and very little civilization in sight. There unique format includes 3 different loops, all starting and ending in town. In between laps, riders will enjoy live music, grab a slice of pie, and regroup with your buddies

Everybody starts with the Peak 2 Peak loop, which is 28 miles. Riders can then add the Lickskillet Loop for a 52 mile /6532’ day. For those looking for a real challenge, the ‘triple’ takes on all three loops, finishing the day with the Rowena loop, with a 3-loop combined distance of 72.4 miles / 9216’.  Wrapping up the day is the ‘Tour de Rump’,  a Gold Hill townie bike scavenger hunt tradition that may or may not involve a naked ‘rump’ or two.

As part of the partnership, the Rapha Clubhouse in Boulder will host a series of training rides to bring riders together as they build strength and resilience needed for the Gold Rush Gravel courses. Rapha will also provide prizing for top finishers.

Registration is now open and information is available at www.GoldRushGravel.com.

About Rapha: Rapha was established in 2004 to celebrate the sport of cycling and produce stylish, high performance apparel for riding. Rapha now provides products for every cyclist’s journey, from road and gravel to adventure and MTB, pushing the limits of innovation in cycling apparel. Alongside this, Rapha has cultivated a global community of passionate cyclists who come together as members of the Rapha Cycling Club (RCC), the largest club of its kind in the world. Rapha’s direct to consumer model and unique brand values come to life in its global network of Clubhouses that combine retail, a cafe and cycling culture under the same roof.

About Adventure Fit: Adventure Fit is an Experiential Event Marketing and Management company that specializes in Active Entertainment productions. Our deep understanding of the active marketplace allows us to develop creative events and results-driven solution for our clients. Adventure Fit has produced some of the countries most popular sporting events, such as the New Belgium Urban Assault Ride, Burning Can Fest at the Lyons Outdoor Games, and the Old Man Winter Rally. www.AdventureFit.com