RAM Racing Raises Over $32,000 For Chicago Covid-19 Fund After Record Registrations

June 11, 2020

Cinco de Miler achieves largest registration numbers in event history

June 11, 2020 (Chicago, IL)– RAM Racing, the leading endurance race producer in the country, has announced it has raised over $32,000 for the Chicago Community COVID-19 Response Fund via registration for the annual Cinco de Miler running event.

Despite the decision to switch to a virtual event due to the COVID-19 pandemic, the Cinco de Miler reached record registration numbers. With an event sell-out at 6,000 total registrations, nearly 4,000 of those registrations occurred after the event switched to virtual. The success of the event mirrors RAM Racing’s commitment to putting on world-class events, both in-person and virtually.

Normally held in Chicago, this year’s Cinco de Miler participants came together virtually and raised $32,869.69 for the Chicago Community COVID-19 Response Fund (https://www.chicagocovid19responsefund.org/). These funds will help provide food, shelter, and much more to those impacted by the worldwide Coronavirus pandemic.

In order to streamline operations and provide an exceptional experience, RAM Racing engaged EnMotive’s built-in event logistics system. This unique system automates the entire flow from registration to package receipt.

“We’re very happy to have reached a record number of participants in today’s environment,” says Sara Persky, VP of Marketing for RAM Racing. “But more importantly, we’re extremely proud of the funds raised by the participants to support the people in our community who are in need.”

To learn more about RAM Racing, visit www.RAMRacing.org.

About the Chicago Community COVID-19 Response Fund:

In collaboration with the City of Chicago, The Chicago Community Trust and United Way of Metro Chicago launched the Chicago Community COVID-19 Response Fund to unite the funds raised by Chicago’s philanthropies, corporations, and individuals to be disbursed to nonprofit organizations across the region.

About RAM Racing

RAM Racing offers turnkey expertise for every aspect of the running event industry. RAM owns and operates the nation’s premier race series, the Allstate Hot Chocolate 15k/5k, in 22-cities and Mexico, as well as a growing stable of other races across the country. RAM Racing events cater to athletes of every fitness level, so that running is a relevant sport that is enjoyed by all. EnMotive serves as RAM’s one-stop technology and production solution, offering fully customizable registration, timing, photography, and content capabilities as well as operations, management, equipment, marketing, and consulting. It is designed to help independent race owners and directors elevate their events. RAM’s management and operational team time over one million runners annually. Learn more about RAM Racing at www.ramracing.org or www.hotchocolate15k.com and EnMotive at www.enmotive.com