Rad Power Bikes is pulling out of Europe to focus on US e-bike sales

July 10, 2023

Rad Power Bikes is pulling out of Europe, six years after first opening an office in the Netherlands in an effort to tap into the region’s bike-friendly market. Around 40 employees will be laid off by the end of the year, and the Seattle-based company will no longer sell its electric bikes to customers in the UK and the European Union starting in 2024. The Verge