rabbit Named Official Run Apparel Sponsor of the Leadville Race Series

March 19, 2025

Santa Barbara, CA /ENDURANCE SPORTSWIRE/ – rabbit, the women-founded running apparel brand dedicated to crafting high-performance gear for runners of all levels, is proud to announce its sponsorship as the official run apparel sponsor of the Life Time Leadville Race Series. This collaboration unites two brands deeply rooted in the trail running community, committed to celebrating the sport and supporting athletes as they take on some of the most scenic and challenging races in the country.

The Leadville Race Series features a premier lineup of trail races across the United States, from technical mountain routes to fast, runnable terrain. As part of this sponsorship, rabbit will provide exclusive event merchandise and activate at all running races in Leadville this summer, creating immersive experiences that bring the trail running community together.

“We couldn’t be more thrilled to sponsor the Leadville Race Series,” said Monica DeVreese, rabbit co-founder and CEO. “At rabbit, trail running is in our DNA. This sponsorship is about celebrating the adventures, shared experiences, and deep connection between runners and the trails. We’re excited to support athletes at all levels and be part of their journey in Leadville and beyond.”

Ryan Cross, Director of Partnership Marketing for Life Time Athletic Events, added, “We’re excited to welcome rabbit as the official run apparel sponsor of the Leadville Race Series. Their focus on performance, innovation, and community perfectly aligns with the spirit of Leadville and the athletes who tackle these challenging races. We look forward to working together to enhance the experience for our participants and celebrate the passion and perseverance that define trail running.”

With deep, authentic roots in the trail running community, rabbit continues to expand its commitment to the sport through product innovation, partnerships, and athlete support. This sponsorship is also part of the soon-to-launch rabbit Trail Tour, an initiative designed to further engage and inspire the trail running community by supporting races, athletes, and events across the country.

About rabbit

Crafted in California, rabbit is a women-founded running apparel and footwear brand that supports runners and dreamers of all levels. Discover rabbit at runinrabbit.com and at independent specialty running retailers nationwide.

Media Contact:
Anna Benedettini
anna@runinrabbit.com
rabbit | www.runinrabbit.com