Professional Triathlon Organisation Announces Partnership With World Triathlon And Lievin Triathlon Club For Indoor World Cup

January 23, 2025

London, UK (January 23, 2025) /ENDURANCE SPORTSWIRE/ –  Building on the success of their collaboration for the T100 Triathlon World Tour, the Professional Triathletes Organisation (PTO) and World Triathlon announced today a partnership with the Indoor World Cup Lievin to create a race that will be part of the World Triathlon Cup circuit.

Called the T1 Indoor Triathlon World Cup, the event will be delivered in partnership with the Lievin Triathlon Club, which has successfully produced the innovative Lievin Indoor Triathlon Festival for the past three years. It will take place on 22 March, 2025, and will see once again this dynamic format for triathlon, all delivered in a made-for-TV, spectator-friendly format.

“When we launched the T100 Triathlon World Tour, our stated aim was to take triathlon into the mainstream,” said Sam Renouf, PTO CEO. “We’ve seen huge progress in our inaugural year, surging past our previous broadcast records and growing our social media viewership to the largest in the sport, with over 500 million video views of our content last year. Our decision to participate in this developing fast and furious format of Indoor racing lets us explore further partnership opportunities and seek to further promote triathlon and the incredible performances of its professional athletes.”

The T1 Indoor Triathlon World Cup will consist of a 200m swim, 2,8km bike and 1km run – and uniquely takes place entirely live and indoors, with a specially built 25m pool situated within a 200m oval track, where the bike and leg segments are done. The racing action is the fastest in the sport – with the leading athletes taking less than 10 minutes to complete the course.

The format was tested last year as a World Triathlon Cup, and for the previous two years as a Europe Triathlon Cup, and since its launch has been one of the most engaging events, both for athletes and fans on the World Triathlon calendar.

The President of Lievin Triathlon Club, Lolo Szewczyk, said:

“We are excited to be partnering with the Professional Triathletes Organisation to take indoor triathlon further on the global stage. This has been a project of passion for our club over the past two years, working closely together with World Triathlon, which has been warmly embraced by the global triathlon community, such as last year’s champions Vetle Bergsvik Thorn and Mixed Relay Olympic Gold medalist Laura Lindemann. In adding the involvement of the PTO together with World Triathlon we are excited for this year’s Indoor World Cup event, we declare ambitions to make Indoor Triathlon a fixture of the professional calendar – and Lievin as its spiritual home.”

The elite racing for the T1 Indoor Triathlon World Cup in Lievin will feature 120 men and women competing, with 12 athletes in each heat. The event format incorporates heats, semi-finals, repechage and finals. In addition to the elite racing, an exclusive number of age group races will be on offer, as well as dedicated youth-focused races during the event week. The registration for age groupers will launch soon, with elite registration following the standard process for a World Triathlon World Cup level event.

The event will offer all elite athletes similar points to all other World Cups, 500 points to the winner, and a prize purse of $60,000 USD, while being promoted on the global stage by leveraging the PTO’s award winning experience in digital and live broadcast production and distribution. Further details of how to watch the event will be announced in due course.

-ends-

For Further Information:

Anthony Scammell E: Anthony.Scammell@protriathletes.org

About Professional Triathletes Organisation (PTO)

The PTO is a sports body that is co-owned by its professional athletes, seeking to elevate and grow the sport of triathlon and take it to the next level. Its T100 Triathlon World Tour was introduced in January 2024 and is designated by World Triathlon as the ‘official World Championship for long distance triathlon’, which is part of a 12-year strategic partnership with the sport’s international governing body. The T100 Triathlon World Tour is a season-long schedule of World Championship level races competed over 100km (2km swim, 80km bike and 18km run), where the world’s best triathletes go head-to-head in iconic locations with a global broadcast showing the races live around the world in 195+ territories, courtesy of the PTO’s partnership with Warner Bros. Discovery as well as a range of other international, regional and local broadcasters. In 2024 these included: Singapore, San Francisco, London, Ibiza, Lake Las Vegas and Dubai. T100 weekends are ‘festivals of multisport’ and feature a range of opportunities for amateurs of all levels to get involved. From experienced amateurs tackling the 100km distance to first-time swim, bike and run participants taking on single discipline, untimed events. For more information visit www.t100triathlon.com

About World Triathlon

World Triathlon is the international governing body for the Olympic and Paralympic sport of triathlon and all related multisport disciplines around the world, including duathlon, aquathlon, cross triathlon and winter triathlon. Triathlon made its Olympic debut in Sydney 2000, with a third medal event, the Mixed Team Relay, added to the programme at Tokyo 2020, while para triathlon was first added to the Paralympic programme at Rio 2016. World Triathlon is proudly committed to the development of the sport worldwide, with inclusion, equality, sustainability and transparency at our core as we seek to help triathletes at all levels of the sport to be extraordinary.