Professional Triathletes Organisation 2020 Championship at CHALLENGEDAYTONA® to be Seen in Over 100 Countries

December 7, 2020

LONDON – The PTO 2020 Championship at CHALLENGEDAYTONA® is set to take place at the iconic Daytona International Speedway® on December 6^th and will be shown in over 100 countries around the world, following broadcast deals secured by IMG.

The highlight of the year will see the world’s top triathletes competing for a $1,150,000 prize purse at the PTO 2020 Championship at CHALLENGEDAYTONA® which has the strongest field of triathletes ever assembled.

Live coverage of the event will be shown on Peacock, NBC Universal’s streaming service in addition to a PTO live stream* and among the countries broadcasting the race around the world are Australia (Fox Sports Australia), the Balkans (Sportklub), Canada (TSN), China (Tencent), France (L’Equipe), India (Eurosport), Italy (Sportitalia), Latin America and the Caribbean (DirecTV), Pan Asia, including Brunei, Cambodia, Hong Kong, Indonesia, Myanmar, Singapore, the Philippines, Thailand and Vietnam (Fox Sports Asia), South Africa (Supersport), Spain (RTVE), Turkey (Ssport) and UK (BT Sport).

The PTO 2020 Championship at CHALLENGEDAYTONA® is the finalé of a three-day triathlon festival – taking place from December 4^th-6^th attracting athletes from around the world to compete at the World Center of Racing® and will feature an array of different events, including age-group sprint and middle-distance events, junior challenges and a Pro-Am relay.

Andrew Demsey, Vice President, Media at IMG, said: “The PTO 2020 Championship at CHALLENGEDAYTONA® has captured the imagination of broadcasters around the world and promises to be an exceptional spectacle, finishing at the home of the most prestigious race in NASCAR – the DAYTONA 500. The field of triathletes assembled is second to none and it’s a huge credit to all concerned that they have been able to stage an event of this calibre in such a difficult year.”

William Christy, CEO of CHALLENGENORTHAMERICA® said: “The PTO 2020 Championship at CHALLENGEDAYTONA® is set to be the racing spectacle of 2020 with the most competitive field assembled in the history of the sport. Triathlon is my passion. I am thrilled for our team to deliver on the highest level of entertainment expectations set by the top broadcasters around the world. We are bringing the sport together at DAYTONA, my home, for all the world to see as never before.”

Charles Adamo, Executive Chairman of the PTO, commented, “We are incredibly grateful to be working with CHALLENGENORTHAMERICA® and USA Triathlon and putting on a world-class event at the end of what has been a very difficult year. We are particularly pleased that as part of the PTO 2020 Championship our PTO Professionals, together with the USA Triathlon Foundation, have established the Triathlon COVID-19 Relief Fund that will provide much needed assistance to our triathlon community. With the top 40 PTO World ranked professionals and the wildcard selections, the field for the PTO 2020 Championship will be one of the strongest fields ever assembled for our sport. It is a wonderful opportunity for fans to enjoy what will be one of the greatest races in the sport, while at the same time supporting our triathlon community by donating to the Triathlon COVID-19 Relief Fund.” Donations can be made here https://protriathletes.org

Among the top triathletes competing are Alistair and Jonny Brownlee, Sebastian Kienle, Lionel Sanders, Anne Haug, Nicola Spirig, Lisa Nordén and Holly Lawrence.

* PTO live stream is at https://championship.protriathletes.org/live-broadcast/

Peacock – www.PeacockTV.com

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About the Professional Triathletes Organisation

The PTO is a not-for-profit entity consisting of non-drafting professional triathletes who have come together to promote and contribute to the triathlon community and celebrate the sport of Triathlon. It is modelled on the PGA/LGPA organisations in golf or the ATP/WTA organisations in tennis. A professional representative body is the natural evolution for sport and with its investment partner, Crankstart Investments, the PTO is now able to contribute its resources and the collective voice of professional triathletes to helping our sport grow and thrive.

About IMG

IMG is a global leader in sports, fashion, events and media. The company manages some of the world’s greatest athletes and fashion icons; owns and operates hundreds of live events annually; and is a leading independent producer and distributor of sports and entertainment media. IMG also specializes in licensing, sports training and league development. IMG is a subsidiary of Endeavor, a global entertainment, sports and content company.

About CHALLENGENORTHAMERICA®

CHALLENGENORTHAMERICA is led by athletes to enhance race experience for athletes and their families. Our mission is to advance the sport with family-friendly, professionally managed and family inspired races for all ages and all race abilities. CHALLENGENORTHAMERICA is extending the legacy of CHALLENGEFAMILY to the North American triathlon market. With the experience of almost 40 full and middle distances in 26 different countries, CHALLENGENORTHAMERICA has founded new hallmark events to include CHALLENGEDAYTONA at iconic Daytona International Speedway®, home of The Great American Race®—the DAYTONA 500®. In addition, the new “bucket-list” family-friendly event of 2021 CHALLENGEMIAMI® at Homestead-Miami Speedway® March 12th to 14th 2021.

About CHALLENGEDAYTONA®

Are you ready to swim, bike, and run at the World Center of Racing®? From December 4- 6, 2020, Daytona International Speedway will welcome triathletes and triathlon fans from around the world to CHALLENGEDAYTONA. Named “Best New Race” 2018 by Triathlete Magazine, the entire festival of events will take place at the approximately 500-acre motorsports complex, home of “The Great American Race”—the DAYTONA 500. www.challenge-daytona.com

Media Contacts

Professional Triathletes Organisation
Jane Hansom
Communications Director
+44 770 348 1478
jane.hansom@protriathletes.org

IMG
Gary Double
Vice President, Corporate Communications
+44 7768 825114
gary.double@img.com

CHALLENGEDAYTONA
Caitlin Canderan
caitlin@challenge-northamerica.com