April 30, 2020

CAKE Delivers Its First Production Series Ösa

(Stockholm, Sweden – April 30, 2020) – CAKE, the Swedish manufacturer of lightweight electric off-road performance motorcycles, today announced the delivery of the first production series of its utility motorbike platform, Ösa. Delivery has started in the United States with Europe, Asia-Pacific, and other global markets starting deliver in the...

April 30, 2020

Trail Racing Over Texas’s Summer Virtual Running Series a Huge Success

Houston, Texas (April 30, 2020) – Trail Racing Over Texas (TROT), the largest trail racing company in Texas, has pivoted from hosting trail races to virtual runs as a result of COVID-19 to give their amazing running community a way to stay fit and stay connected with other runners. The...

April 30, 2020

IRONMAN Foundation, Framebridge and Good360 Team Up for Operation IRONAID Face Masks to Support Communities Throughout the Country During COVID-19 Pandemic

TAMPA, Fla. – The IRONMAN Foundation®, Framebridge and Good360 have announced that they have partnered for Operation IRONAID® Face Masks, a program that will bring non-sterile face masks and other Personal Protective Equipment (PPE) to first responders, hospitals and other organizations in need across the nation. Together, these brands are...

April 29, 2020

First Responders Fueled by GU Energy Labs Donations

Berkeley, Calif. — April 29, 2020 — GU Energy Labs has donated more than 65,000 product packages to more than 175 hospitals, medical care facilities, fire departments, police departments and other first responders across the country that are going above and beyond to keep our community safe and save lives...

April 29, 2020

The German Cycling Classic ESCHBORN-FRANKFURT Goes Virtual with ROUVY

Frankfurt, Germany / April 29, 2020 - ROUVY and GFR announce a virtual version of ESCHBORN-FRANKFURT to take place on May 1, 2020. Thanks to the 1:1 simulations by ROUVY, the professionals and amateurs alike can now ride on a shorter 40km-loop of ESCHBORN-FRANKFURT. Nathanael Bank, Project Manager of ESCHBORN-FRANKFURT, sees...

April 29, 2020

ATRA Announces Partnership with GU Energy Labs

Colorado Springs, CO ----- The American Trail Running Association (ATRA) will feature GU Energy Labs as a member of its Event Standards Program. ATRA’s Event Standards Program debuted in 2012 and now includes vendors and suppliers as partners to further assist trail race directors in meeting ATRA’s 15 criteria necessary for...

April 29, 2020

4 Brands Unite to Offer $20M in Incentives to Help Gyms Retain Members While Closed

COLUMBUS, OHIO – Thousands of independently owned and operated gyms have been forced to shut down as a result of COVID-19 and are struggling to retain members. In efforts to give back, four fitness brands have united to give gyms over $20M in incentives to offer their members who continue...

April 29, 2020

Can’d Aid Spreads People Powered Do-Goodery for COVID-19 Crisis Relief

LONGMONT, CO (April 29, 2020) — Can’d Aid, a nationally recognized nonprofit focused on people powered do-goodery, has earned a reputation for spearheading innovative new programs that respond and adapt to evolving community needs. This couldn’t be more true during the COVID-19 community relief efforts across the country, as Can’d...

April 29, 2020

PEAR Sports® Announces a Smart, Affordable Digital Coaching App for Personal Trainers

NEWPORT BEACH, CA - PEAR Sports®, creators of the PEAR Health & Fitness Platform™ that delivers smart digital coaching technology, has launched PEAR Pro Trainer™. Pro Trainer is a powerful platform that provides all the tools needed for personal trainers to create dynamic video and audio workouts with 1:1 human...

April 29, 2020

CHALLENGENORTHAMERICA, USA Triathlon and The Professional Triathletes Organisation To Partner at Iconic CHALLENGEDAYTONA Race in December

Daytona Beach and Colorado Springs, USA and London, England – It was announced today that USA Triathlon and the Professional Triathletes Organisation have joined forces with CHALLENGENORTHAMERICA to be part of its iconic CHALLENGEDAYTONA race at Daytona International Speedway on December 4th, 5th and 6th.  The three-day triathlon festival will...