PRESS RELEASES
Browse the latest press releases from companies serving the running, cycling and triathlon industries. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
February 27, 2020
The Pikes Peak APEX Confirms Garden of the Gods Trading Post As Start Of Stage 2
Colorado Springs, Colorado — Sports Strategies announced today that The Garden of the Gods Trading Post has signed on as a supporting sponsor and start line of day two of The Pikes Peak APEX presented by RockShox, a 4-day mountain bike challenge on the slopes of Pikes Peak - America’s...
February 27, 2020
Orange Mud Renews Sponsorship with The Mid South
Orange Mud, a premier outdoor gear company, is a proud sponsor of The Mid South, formerly known as Land Run. “We love this event” said Josh Sprague, CEO of Orange Mud. “It’s one that has runners and riders of all types that are simply out to have an amazing day...
February 26, 2020
Red Bull Homerun Combines Après Party With Costumed Downhill
Santa Monica, Calif., February 26, 2020 – Red Bull Homerun is returning in 2020 to close out the ski season simultaneously at two iconic resorts–Crystal Mountain, WA, and Aspen, CO–with the biggest après party and craziest costumed downhill race of the year. A celebration of all that is iconic about...
February 26, 2020
IRONMAN Announces Partnership with Amp Human, Bringing Innovative PR Lotion To Athletes & Coaches
TAMPA, Fla. (February 26, 2020) - IRONMAN, a Wanda Sports Group company (Nasdaq: WSG), and Amp Human have announced a partnership that will bring PR Lotion, a revolutionary sports performance lotion, to athletes and coaches at IRONMAN® North American series events. Amp Human’s flagship product, PR Lotion, is the world’s...
February 26, 2020
Greyp E-Bikes Hires SIMBOL Communications as PR Agency of Record
San Pedro, California — Croatian upstart tech brand Greyp (pr: grape) is set to launch its award-winning electric mountain bikes in the US this April 1. Fresh off garnering top e-mtb honors at Eurobike, they’ll officially launch at the Sea Otter Bicycle Classic in Monterey, California, and they’ve brought in...
February 26, 2020
Day One Adds Two New Fruit-Infused Flavors to Product Lineup
LOS ANGELES (February 26, 2020) — Day One, the all-natural, zero calorie sparkling water with 20mg CBD, announced today the addition of two new fruit-infused flavors to their product lineup. Lime and Grapefruit will now be available alongside the original Lemon flavor beginning this month at select retailers nationwide. “We...
February 26, 2020
BodyBio Study Reveals Two Key Consumer Groups in Supplement Industry
Millville, New Jersey (February 26, 2020)–BodyBio, the leader in fatty acid research for the last 20 years, has identified two key groups of supplement consumers: treaters and preventers. A recent New Hope study with nearly 500 participants of avid supplement users indicates that supplement purchases are made for two predominate...
February 26, 2020
The 2020 St. Jude Rock ‘N’ Roll Nashville announces New Music Festival presented by PNC Bank
NASHVILLE, Tenn., (February 26, 2020) – The Rock ‘n’ Roll Marathon Series® announced today the addition of the St. Jude Rock ‘n’ Roll® Nashville Music Festival presented by PNC Bank. The new music festival event moves the post-race concert to the race finish line at Nissan Stadium; creating an all-day music festival...
February 26, 2020
Tracksmith Supports 138 Amateur Runners for the U.S. Olympic Marathon Trials
ATLANTA (Feb. 26, 2020) – The 2020 U.S. Olympic Marathon Trials in Atlanta will feature the largest field in Trials history, with the majority of athletes competing as non-professionals. Tracksmith, an independent running brand based in Boston, has supported 138 qualified amateur runners in their journey to the Trials as part of...
February 26, 2020
P3R launches two-year partnership with alcohol-free Heineken® 0.0, announcing the first of its kind Earth Day Run
PITTSBURGH (February 26, 2020) – P3R and Heineken® 0.0 are teaming up to bring a completely sustainable race to Pittsburgh this year, encouraging sustainability efforts and benefiting the local community. In honor of Earth Day, runners can join the sustainable efforts with this 5K run on April 18, 2020. Participants...