PRESS RELEASES
Browse the latest press releases from companies serving the running, cycling and triathlon industries. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
February 27, 2020
Ten Monumental Champions to Run U.S. Olympic Team Trials Marathon
INDIANAPOLIS – (February 27, 2020) – Ten previous champions of the CNO Financial Indianapolis Monumental Marathon and Half Marathon, including all four champions from the previous two years, will compete this weekend in the U.S. Olympic Team Trials Marathon in Atlanta, Georgia. They will compete among the best athletes in...
February 27, 2020
VeloNews to Produce the Official Guide to the 2020 Giro d’Italia
Boulder, Colorado, USA — February 27, 2020 — In an exclusive agreement with RCS Sport, VeloNews, America’s leading bike racing media brand, will produce the North American edition of the Official Guide to the Giro d’Italia bicycle race for 2020. RCS Sport, the race’s owner and event producer has extended...
February 27, 2020
IRONMAN Foundation to Create Global Impact in 2020: Announces All-Star Ambassador Team, Mālama Club Members and Plans for Service Projects
TAMPA, Fla. (February 27, 2020) – The IRONMAN Foundation® which creates positive, tangible change in race communities announced today the 2020 IRONMAN Foundation Ambassador Team, recent inductions into the Mālama Club, along with its 27 service project initiatives for this season. The 2020 IRONMAN Foundation Ambassador Team is comprised of...
February 27, 2020
French Sporting Goods Brand Builds USA Presence
San Francisco, Calif., – A long string of bankruptcies and store closures – from Macy’s to Pier 1 – has illuminated the striking decline of traditional brick and mortar retailers in the United States. But one brand, sporting goods giant Decathlon, has defied the trendline and recently reported strong financial...
February 27, 2020
Team CWA p/b TREK Returns to Pan-Florida Challenge Cancer Ride
NAPLES, Fla. — For the sixth consecutive year, Team CWA p/b TREK will cycle in the Pan-Florida Challenge Cancer Ride on March 28 to 29 at Florida Gulf Coast University in Fort Myers, Fla. The ride is a charity event organized by Pan-Florida Challenge to raise funds for cancer prevention...
February 27, 2020
The Pikes Peak APEX Confirms Garden of the Gods Trading Post As Start Of Stage 2
Colorado Springs, Colorado — Sports Strategies announced today that The Garden of the Gods Trading Post has signed on as a supporting sponsor and start line of day two of The Pikes Peak APEX presented by RockShox, a 4-day mountain bike challenge on the slopes of Pikes Peak - America’s...
February 27, 2020
Orange Mud Renews Sponsorship with The Mid South
Orange Mud, a premier outdoor gear company, is a proud sponsor of The Mid South, formerly known as Land Run. “We love this event” said Josh Sprague, CEO of Orange Mud. “It’s one that has runners and riders of all types that are simply out to have an amazing day...
February 26, 2020
Red Bull Homerun Combines Après Party With Costumed Downhill
Santa Monica, Calif., February 26, 2020 – Red Bull Homerun is returning in 2020 to close out the ski season simultaneously at two iconic resorts–Crystal Mountain, WA, and Aspen, CO–with the biggest après party and craziest costumed downhill race of the year. A celebration of all that is iconic about...
February 26, 2020
IRONMAN Announces Partnership with Amp Human, Bringing Innovative PR Lotion To Athletes & Coaches
TAMPA, Fla. (February 26, 2020) - IRONMAN, a Wanda Sports Group company (Nasdaq: WSG), and Amp Human have announced a partnership that will bring PR Lotion, a revolutionary sports performance lotion, to athletes and coaches at IRONMAN® North American series events. Amp Human’s flagship product, PR Lotion, is the world’s...
February 26, 2020
Greyp E-Bikes Hires SIMBOL Communications as PR Agency of Record
San Pedro, California — Croatian upstart tech brand Greyp (pr: grape) is set to launch its award-winning electric mountain bikes in the US this April 1. Fresh off garnering top e-mtb honors at Eurobike, they’ll officially launch at the Sea Otter Bicycle Classic in Monterey, California, and they’ve brought in...