PRESS RELEASES
Browse the latest press releases from companies serving the running, cycling and triathlon industries. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
April 22, 2020
The Pikes Peak APEX presented by RockShox Announces The Rampart Range Strava Challenge
Colorado Springs, Colorado—Sports Strategies announced today that The Pikes Peak APEX presented by RockShox will hold a climbing challenge for Colorado Springs locals to test their skills on Rampart Range Road, one of the featured climbs in September’s event. Locals will try to get their best Strava time on one...
April 22, 2020
Purple Orange, PR Achieves Climate Neutral Certification
Jackson, WY (April, 2020) - Purple Orange, a Jackson Hole based brand communications agency, has successfully achieved Climate Neutral Certified status by measuring its 2019 greenhouse gas emissions footprint, purchasing carbon credits to offset that footprint, and implementing plans to reduce emissions this year and beyond. Taking these direct actions...
April 22, 2020
RRCA Launches Survey to Understand Runner Attitudes Related to a Return to Group/Event Running in the U.S.
Arlington, VA April 21, 2020 – The Road Runners Club of America (RRCA) has launched a nationwide survey to learn how the COVID-19 pandemic has affected participation in running events as well as locally organized group runs and training programs. The goal of the survey is to gather data from...
April 21, 2020
Zwift’s ‘Tour for All’ Seeks to Unite Community in Charitable Initiative
LONG BEACH - Zwift, the global online training platform, has today announced their latest, and biggest, charity support month, ‘Tour for All’. The four-week-long series of events will raise funds for Doctors Without Borders/Médecins Sans Frontières (MSF) and its COVID-19 Crisis Fund. Cyclists, runners and triathletes are all invited to...
April 21, 2020
USA Triathlon Foundation Partners with The Vice Wine, Makers of “The Tri Blend”
COLORADO SPRINGS, Colo.— The USA Triathlon Foundation today announced a partnership with The Vice Wine, a luxury winery based in Napa Valley, California, and operating out of California and New York, through 2022. Proceeds from The Vice Wine’s triathlon-inspired luxury limited edition batch The Tri Blend will benefit the USA...
April 21, 2020
Mountain Hardwear Supports Retail Partners with Commission Program
Richmond, Calif. (April 21, 2020)- Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers, and athletes, is proud to announce that effective immediately, they are launching a program to support authorized specialty dealers who have closed or are under severely reduced operations. Participating retailers will have the...
April 21, 2020
WHY Racing promotes upcoming Virtual race with Tiger King spoof
Vancouver, WA Why Racing Events, the race event company that promoted a Naked Triathlon as part of an April Fool’s Joke, is at it again. This weekend they announced that the leading characters in the “Tiger King” would be involved in an epic showdown at their upcoming Virtual Spring Classic...
April 21, 2020
Sports Technology Company FORM Closes $12 Million Series A Funding Round
Vancouver, BC, April 21, 2020 — FORM (“the Company”), the direct-to-consumer sports technology company behind the world’s first augmented reality swim goggles, today announces $12 million CAD in Series A funding. The raise, led by large family offices in the UK and Denmark with participation from Silicon Valley Bank, follows...
April 21, 2020
Hutchinson Tires Unleashes the KRAKEN
MONTARGIS, FRANCE — Hutchinson Tires (manufacturing bicycle tires since 1890) has unleashed THE KRAKEN - it’s latest addition to the XC / Trail range. The Kraken Racing Lab is the remarkable result of close collaboration between designers, engineers and XC Hutchinson athletes. “The objective was to develop a fast, agile...
April 21, 2020
Performance Tea announces the release of Immunity with elderberry and vitamin C.
Boulder, CO: Performance Tea, leaders in using CBD and adaptogens to improve cognitive and physical wellness, announces the release of Immunity, its latest adaptogenic blend with elderberry and vitamin C. “We are thrilled to announce the launch of Immunity, our newest blend,” says Performance Tea CEO, Joe Gagnon, 75-time ultra-race...