PRESS RELEASES
Browse the latest press releases from companies serving the running, cycling and triathlon industries. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
May 12, 2020
Verde Brand Communications Releases Digital Marketing Course for Specialty Brands
DURANGO, Colo. (May 12, 2020) - Verde Brand Communications, a full-service communications agency serving the outdoor and active lifestyle markets, is bringing its first-ever digital product to market, the Multi-Channel Marketing Academy, on May 12, 2020. Led by Kristin Carpenter, founder of Verde Brand Communications and the Channel Mastery podcast,...
May 12, 2020
CAKE and Polestar Announce Expanded Brand Partnership
(Stockholm, Sweden – May 12, 2020) – CAKE, the Swedish manufacturer of lightweight electric motorcycles, and Polestar, the electric performance automobile brand owned by Volvo Car Group and Zhejiang Geely Holding, today announced an expanded brand partnership to showcase CAKE’s electric motorcycles into Polestar’s showrooms in Europe, to start. The...
May 12, 2020
New Refund Policy and Ride Discount Offered for Six Gap Century
DAHLONEGA, GA. (May 12, 2020) - May is recognized across the U.S. as National Bike Month and organizers for the Six Gap Century & Three Gap Fifty bicycle ride want to motivate cyclists to register and train for the fall event. A new “no risk” refund policy has been adopted...
May 12, 2020
AthleteIQ Has a Plan to Save Athletic Businesses
San Francisco, CA, May 12, 2020 – Today, AthleteIQ by Unboxed is announcing it will be covering the cost for businesses that use their virtual athlete loyalty programs through the end of the year in response to the COVID-19 pandemic. The global COVID-19 pandemic has resulted in massive disruptions across...
May 12, 2020
Add a Spring Back to Your Step with the April-May Edition RunnerBox and RiderBox
On April 1st, The RunnerBox and The RiderBox debuted their April-May ‘Spring Edition’ box and there’s no better time than now to order yours. You don’t need to leave your house, heck, you probably don’t even need to leave your chair. RB’s team of athletes have curated a selection of...
May 12, 2020
RRCA Releases Return to Running: Runner Attitude Survey Results
Arlington, VA – From April 21 to May 6, 2020 the Road Runners Club of America (RRCA) collected over 10,000 responses on its Return to Running Events and Group Runs survey. The goal of the survey was to get an understanding about customer attitudes as they relate to returning to...
May 12, 2020
RAM Racing’s Allstate Hot Chocolate 15K/5K Surpasses One-Million-Dollar Fundraising Goal for Make-A-Wish®
CHICAGO, May 12, 2020 - RAM Racing’s Allstate Hot Chocolate 15k/5k race series, which is in more than 22 markets across the U.S. and Mexico, has exceeded expectations and surpassed their fundraising goal of $1 million for their national charity partner, Make-A-Wish. Just one month ago, when social distancing required...
May 11, 2020
PeopleForBikes Adds 60 New Member Companies
BOULDER, COLORADO (May 11, 2020) — PeopleForBikes is pleased to report that 60 bike businesses have joined the industry coalition as new members since the organization merged with the Bicycle Product Suppliers Association (BPSA) in 2019. These new additions were not previously members of either PFB or BPSA. In total,...
May 11, 2020
Over 15,000 Participants from Across the Globe Registered to Take Part in Third Week Of Rock ‘N’ Roll Virtual Running Series Races
TAMPA, Fla. (May 11, 2020) – The global community of walkers and runners came together for the third straight weekend with over 15,000 people from 87 nations and all 50 states stepping up to the virtual start line for Rock ‘n’ Roll VR3, the third edition in the Rock ‘n’...
May 11, 2020
USA Triathlon Announces Multisport Award Winners Presented by Wahoo Fitness
COLORADO SPRINGS, Colo. — USA Triathlon today announced the eight winners of the Multisport Awards Presented by Wahoo Fitness, which recognize USA Triathlon members who fueled the multisport lifestyle during the 2019 season: Doug Clark Sportsmanship Award: Susan Haag (Jacksonville, Fla.) This award is presented annually in honor of Doug...