PRESS RELEASES
Browse the latest press releases from companies serving the running, cycling and triathlon industries. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
August 12, 2020
USA Triathlon Celebrates Multisport Community Through “Power Within” Campaign
COLORADO SPRINGS, Colo.—USA Triathlon today unveiled its Power Within campaign, a comprehensive marketing initiative designed to reposition the sport of triathlon by addressing its challenges head-on, galvanizing the multisport community and inspiring new audiences to engage. The campaign serves to empower triathletes of every level to be advocates for the...
August 12, 2020
ReSport launches The Novel CoronaTri
Realtime Experience Sport (ReSport) announces the launch of the first authentic virtual triathlon in the form of The Novel CoronaTri. Built on the foundation of successful partnerships with organizations like DMSE Sports, USRowing, Adventure Cycling, Event Southwest, and British Rowing, the triathlon fuses all the hallmark elements that tens of...
August 12, 2020
Scotiabank Toronto Waterfront Marathon Partners with EventHub for Virtual Expo
Toronto, Ontario. (August 12, 2020) – Scotiabank Toronto Waterfront Marathon today announced its 2020 plans to produce a premiere virtual expo using EventHub’s new virtual event product, as a perfect pairing to their virtual race experience this October. The virtual expo will offer a best-in-class virtual experience featuring unique and...
August 12, 2020
Ukrop’s Monument Avenue 10k announces participant, course options for Sept. 25-Sept. 27; event’ won’t be held in person on Sept. 26
RICHMOND, VA – The 2020 Ukrop’s Monument Avenue 10k presented by Kroger, which was rescheduled from March to September 26, won’t be held in person due to public health guidelines related to the COVID-19 pandemic, Sports Backers, the nonprofit event organizers, announced on August 10. The event will instead provide...
August 11, 2020
Virtual Fleet Feet Liberty Mile Challenges More than 1,000 to Run their Best Mile
PITTSBURGH (August 11, 2020) – This year’s Virtual Fleet Feet Liberty Mile challenged more than a 1,000 participants to run their fastest (and most fun) mile virtually. Participants ages 3 to 84 picked their favorite one-mile course, whether that was a trail, track, sidewalk or treadmill, and pushed themselves to...
August 11, 2020
Endurance Athlete Samantha Pruitt Sets Out on National Listening Tour
SAN LUIS OBISPO, Calif. – Samantha Pruitt, a respected leader in the professional endurance sports industry, is embarking on a listening tour to connect with outdoor adventure communities across the Western United States. Her multi-state, three-month-long Van Life adventure is designed to amplify local voices of endurance sports and bring...
August 11, 2020
Electrolit Launches Refreshed Summer Campaign With Doubleday and Cartwright
CERRITOS, Calif. – Electrolit – the preferred, premium hydration beverage made from pharmaceutical quality grade ingredients – has launched a refreshed Summer campaign in partnership with Doubleday & Cartwright. Showcasing the brand’s scientific benefits and ability to optimize internal balance, the campaign will elevate the brand’s core messages through a...
August 11, 2020
Aprch Welcomes Sage Cattabriga-Alosa to Brand Ambassador Family
Portland, Ore. (August 11, 2020) - Aprch, a wellness beverage company inspired by adventure, integrity, health and the environment, welcomes Sage Cattabriga-Alosa to its brand ambassador family. “Sage’s thoughtful approach to being a father and athlete is inspirational,” said Brett Wiley, Chief Marketing Officer at Aprch. “You can definitely feel his...
August 11, 2020
Addaday and Medi-Dyne Forge New Partnership to Unlock New Market Opportunities
Medi-Dyne, a leading producer of innovative pain relief and prevention products today announced a strategic partnership with Santa Monica, Calif.-based Addaday, Inc., a global leader in massage and stretching products. The new partnership is designed to expand market opportunities for Addaday’s massage and therapy products through Medi-Dyne taking on the...
August 11, 2020
The BibRave 100 Voting Begins
Portland, OR - BibRave, the running industry leader in grassroots digital marketing, recently announced the fourth annual publication of The BibRave 100: A Definitive List of the Best Races in America. With the nomination period complete, the public will now vote to decide the top races of the decade in...