PRESS RELEASES
Browse the latest press releases from companies serving the running, cycling and triathlon industries. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
September 1, 2020
Meet the Future of Sneakers: The Deckers X Lab K-ST 21
GOLETA, Calif. - September 1, 2020 - Deckers X Lab, the innovation department of Deckers - owner of HOKA ONE ONE®, UGG®, Teva®, Koolaburra by UGG®, and Sanuk® - today announces the launch of the K-ST 21 “hypersneaker,” a whole new breed of sneaker designed to make motion more efficient...
September 1, 2020
Celebrate the Final Days of Summer with the August-September Edition RunnerBox and RiderBox
Before Summer up and leaves with memories and bad tan lines, The RunnerBox and The RiderBox team is delivering a box to help athletes squeeze every little last bit out of these final warm days. Released on August 1st, the latest edition features products that will help athletes stay fresh,...
September 1, 2020
RiteFuel Introduces Sports Hydration Drink Mix
September 1, 2020– RiteFuel Endurance Works introduces their RiteFuel Sports Hydration Drink Mix designed to support athletes based on the duration of their exercise. Electrolytes, carbohydrates, vitamins, and caffeine are thoughtfully formulated for the length of the workout. Using a unique approach known as “Hydration by Duration,” the RiteFuel Advanced...
September 1, 2020
Long Beach Marathon Renews Partnership with Anheuser-Busch
LONG BEACH – Sept 1, 2020 – Motiv Sports, operators of the Long Beach Marathon and Half Marathon, today announced a renewed partnership with Michelob ULTRA as the Official Beer Sponsor and Beach Bum Sponsor of the 2020 Virtual Race. Runners 21+ will be able to enjoy their post-race Michelob...
September 1, 2020
Balega Launches New Reflective Enduro Sock for Fall 2020
DURHAM, N.C. (September 1, 2020) — Balega International, a leading sock brand in the run specialty market, offers runners visibility at dawn or dusk with the introduction of the new Reflective Enduro sock. With fall quickly approaching and daylight becoming more scarce, many runners run at night or early in the...
September 1, 2020
Trail Racing Over Texas Announces that Brazos Bend 100 is Now a Western States 100 Qualifier
Houston, Texas (September 1, 2020)– Trail Racing Over Texas (TROT), announces today that its most popular race, the Brazos Bend 100, is now a Western States qualifier race. The Western States 100-Mile Endurance Run is the world’s oldest 100-mile trail race and attracts participants from all over the world. “To...
August 31, 2020
Cotopaxi Welcomes Wendy Yang As Newest Board Member
Salt Lake City, UT. Aug, 2020 -- Cotopaxi, the rapidly growing humanitarian-focused outdoor brand, has added industry veteran Wendy Yang to its board. Wendy serves as the President of Decker’s Brands’ Performance Lifestyle Group, leading the remarkable growth of HOKA ONE ONE, Teva, and Sanuk. She was previously an executive...
August 31, 2020
Over 8,000 Registered Participants From 94 Nations Register to Take on Rock ‘N’ Roll VR18
TAMPA, Fla. (Aug. 31, 2020) – More than 8,000 people from 94 nations and 45 states stepped up the virtual start line for the 18th edition of the Rock ‘n’ Roll® Virtual Running™ (VR™) Series. This past weekend’s Rock ‘n’ Roll VR18 gave participants the opportunity to challenge themselves with...
August 31, 2020
USA Triathlon Signs with Addaday as Official Percussion and Vibration Therapy Partner
COLORADO SPRINGS, Colo.— USA Triathlon today announced it has teamed up with Addaday, a world leader in injury prevention and recovery technology, as the organization’s Official Recovery Partner through 2024. The partnership brings Addaday’s award-winning technology and comprehensive range of recovery tools to U.S. National Team and Toyota U.S. Paratriathlon...
August 31, 2020
Mel Mcquaid (Victoria, B.C.) and Nathan Killam (Vancouver, B.C.) earn Victories in All Canadian Contest during the HOKA ONE ONE IRONMAN VR21 Pro Challenge
TAMPA, Fla. (Aug. 31, 2020) – It was an all-Canadian affair over the weekend, as Mel McQuaid of Victoria, British Columbia and Nathan Killam of Vancouver, British Columbia took titles in the professional women’s and men’s races, respectively during the 21st edition of the HOKA ONE ONE IRONMAN®VR™ Pro Challenge....