PRESS RELEASES
Browse the latest press releases from companies serving the running, cycling and triathlon industries. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
October 9, 2020
Pocket Outdoor Media Acquires Big Stone Publishing
Boulder, Colorado, USA — October 9, 2020 — Pocket Outdoor Media (POM), the world's leading creator of active lifestyle content, today announced the acquisition of Big Stone Publishing (BSP), the longtime publisher of Rock & Ice, Trail Runner, and Gym Climber magazines and websites. The BSP brands join POM’s existing...
October 9, 2020
Blevins takes Silver in U23 Cross-Country in Leogang
LEOGANG, AUSTRIA - During the third day of the 2020 UCI Mountain Bike World Championships in Leogang, Austria, Christopher Blevins (Durango, Colo.; Specialized Factory Racing) takes home silver in the U23 Men’s Cross-Country race. “It was a solid race all in all. I rode my own race from the start...
October 9, 2020
ROUVY releases virtual full-distance IRONMAN World Championship Bike Course
October 9, 2020 – ROUVY in partnership with IRONMAN has proudly released the virtual 112-mile IRONMAN® World Championship® bike course. The new virtual route was presented as part of the IRONMAN VR™ World Championship Celebration week, which saw the first virtual full-distance IRONMAN triathlon hosted on the IRONMAN Virtual Club, IRONMAN VR27 Kona®....
October 9, 2020
State Farm and EnMotive Announce Pride Stride Partnership
LOS ANGELES & CHICAGO – October 9, 2020 – State Farm has partnered with EnMotive to become a premier sponsor of the inaugural Pride Stride Virtual Run. More than 34 Pride organizations across the country, from Los Angeles to Des Moines to Washington DC, are uniting to recognize National Coming...
October 8, 2020
No Tricks and All Treats with the Doggone Howloween Virtual 5k Benefiting Paws for Purple Hearts
SAN DIEGO, CA - The Doggone Events Series expands its virtual event offering with the launch of the Howloween Virtual 5k—a go-at-your-own-pace, Halloween-themed, costumes-encouraged 5k for people and their dogs, benefitting Paws for Purple Hearts. This virtual 5k invites participants nationwide to get outside with their dog on their favorite...
October 8, 2020
Equator Coffees, Boon and Sufferfest Beer Co. Announce The Weekender Bundle
Marin County, CA (October 8, 2020) - Today, Equator Coffees, GU Energy’s Boon and Sufferfest Beer Co. announce a limited edition bundle highlighting new products from all three Bay Area brands. From the start of the day beverage needs and snacks on the trail, to the liquid celebration at the...
October 8, 2020
Ready.Set.MOVE. Prepares Runners Up for Fall Fitness, and Introduces Three New Partners
PITTSBURGH (October 8, 2020) – P3R, the creators of the Ready.Set.MOVE., is proud to announce three new brand partners that will be featured in this Fall’s iteration of their seasonal subscription box, including La Colombe Coffee, Bracoo, and GoNanas. All three partners are debuting in the Fall Ready.Set.MOVE. box with...
October 8, 2020
Port Side Productions Introduces the Backcountry Marketing Podcast
Bellingham, WA – Oct. 8, 2020 –Port Side Productions is thrilled to present the Backcountry Marketing Podcast. The Backcountry Marketing Podcast dives deep with leaders of the outdoor industry to discuss the gritty details of their marketing, branding work, personal challenges, and latest adventures. In each episode, host and producer...
October 8, 2020
Headsweats Releases Exclusive Collection to Support Breast Cancer Awareness
BOULDER, Colo. (Oct. 8, 2020) – Headsweats, the leader in high performance apparel and headwear, has partnered with the science-based advocacy organization Breast Cancer Prevention Partners to raise funds for breast cancer awareness by donating 20% of the sale price from their new exclusive collection of hats and apparel. “Headsweats firmly...
October 8, 2020
USA Triathlon Teams Up with Marketing Consultant Jeremy Darlow to Help Elite Athletes Build Their Brands
COLORADO SPRINGS, Colo.— USA Triathlon today announced a new partnership with brand marketing consultant and author Jeremy Darlow to help USA Triathlon elite athletes develop and grow their personal brands. The organization is the first in the U.S. Olympic and Paralympic Movement to partner with Darlow, who has extensive experience...