PRESS RELEASES
Browse the latest press releases from companies serving the running, cycling and triathlon industries. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
October 13, 2020
Rock ‘n’ Road Trip heads to the Rockies for Rock ‘n’ Roll VR Denver, offering participants a Virtual Tour of the Mile-High City with Half Marathon, 10K, 5K, and Remix Challenge options
DENVER, Colo. / TAMPA, Fla. (October 13, 2020) – After another weekend of virtual racing that included over 10,000 participants touring the virtual streets of the Windy City for the Rock ‘n’ Roll VR® Chicago, the Rock ‘n’ Road Trip tour bus packs up and heads west taking Rock ‘n’...
October 13, 2020
100%® and Peter Sagan Raffle Host Raffle to Benefit Challenged Athletes Foundation
SAN DIEGO, Calif. – October 13, 2020 – 100%®, the San Diego-based sports performance company, has partnered with seven-time Tour de France points champion Peter Sagan to raffle off two pairs of ultra-limited 24K Speedtrap sunglasses to benefit Challenged Athletes Foundation (CAF). Designed in collaboration with the most exciting man...
October 13, 2020
“Spartan Games Presented by Harley-Davidson” Bring 24 Elite Athletes to the Green Mountain State to Film Grueling Competition and Drama
BOSTON (October 2020) – Spartan, the world’s leading endurance sports brand, brings 24 female and male athletes to the Green Mountain State to film a five-day competition with grueling mental and physical feats for $100,000 in prize money. The “Spartan Games: Battle of the Fittest, presented by Harley-Davidson”unfolds at Riverside...
October 13, 2020
CamelBak® Supports Students Staying Hydrated
PETALUMA, Calif. (Oct. 13, 2020)– CamelBak®, the global leader in award-winning personal hydration products, announces a new program offering discounts on group orders for educational institutions. As students have limited access to water faucets and fountains on school campuses, the need for all-day hydration becomes an everyday essential. “In support of...
October 13, 2020
Challenged Athletes Foundation (CAF) To Host Extraordinary Virtual Awards Program With Celebrity Presenters
Watch trailer here SAN DIEGO, CA – October 13, 2020 – Viewers around the world will have the opportunity to join co-hosts Bob Babbitt and top professional golfer and analyst Michelle Wie for the annual 2020 Celebration of Abilities Award Program presented by Aspen Medical Products. On Saturday October 17,...
October 13, 2020
Addaday, Motiv are off to the Races
SANTA MONICA – Addaday, a world leader in injury prevention and recovery technology, today announced a new partnership with Motiv’s portfolio of marquee events to help thousands of runners maximize their performance, avoid injury and recover faster. The partnership kicks off with the 36th edition of the Long Beach Marathon...
October 12, 2020
Spartan Trail partners with Pacific Coast Trail Runs for first standalone trail event in California
BOSTON (October 12, 2020) – Following its ascent on the trail running community, the 2021 Spartan Trail US Series Presented By CRAFT announces the first ever brand standalone trail event in San Jose (California) in partnership with the renowned event organizing company from the Bay Area, Pacific Coast Trail Runs....
October 12, 2020
Barebells Athlete Brand Ambassadors Dominate 2020 CrossFit® Games
LOS ANGELES (October 12, 2020) – Barebells – the revolutionary, high-in-protein, no added sugar* protein bar brand – was represented at this year’s CrossFit® Games from September 18th-19th by several competing athlete brand ambassadors. Fueled with Barebells’ protein and nutrition, the athletes brought leading performances all weekend long. “Barebells is dedicated...
October 12, 2020
NOCCO Athlete Ambassadors Perform at 2020 CrossFit® Games
LOS ANGELES (October 12, 2020) – NOCCO – the leading no carb, branched chain amino acids (BCAA) beverage company – took charge at this year’s CrossFit® Games, represented by several world-renowned CrossFit® athletes and brand ambassadors. Held on September 18th -19th, NOCCO supported competing athletes as they sweated through a weekend...
October 10, 2020
Batten Leads Team USA with 4th in U23 Women’s XCO
LEOGANG, AUSTRIA – The penultimate day of the 2020 UCI Mountain Bike World Championships in Leogang, Austria, saw the final day of racing for the cross-country events. The U23 Women, Elite Women, and Elite Men would all take to the technical and muddy course to contest the rainbow jersey. For...