PRESS RELEASES
Browse the latest press releases from companies serving the running, cycling and triathlon industries. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
October 8, 2020
Ready.Set.MOVE. Prepares Runners Up for Fall Fitness, and Introduces Three New Partners
PITTSBURGH (October 8, 2020) – P3R, the creators of the Ready.Set.MOVE., is proud to announce three new brand partners that will be featured in this Fall’s iteration of their seasonal subscription box, including La Colombe Coffee, Bracoo, and GoNanas. All three partners are debuting in the Fall Ready.Set.MOVE. box with...
October 8, 2020
Port Side Productions Introduces the Backcountry Marketing Podcast
Bellingham, WA – Oct. 8, 2020 –Port Side Productions is thrilled to present the Backcountry Marketing Podcast. The Backcountry Marketing Podcast dives deep with leaders of the outdoor industry to discuss the gritty details of their marketing, branding work, personal challenges, and latest adventures. In each episode, host and producer...
October 8, 2020
Headsweats Releases Exclusive Collection to Support Breast Cancer Awareness
BOULDER, Colo. (Oct. 8, 2020) – Headsweats, the leader in high performance apparel and headwear, has partnered with the science-based advocacy organization Breast Cancer Prevention Partners to raise funds for breast cancer awareness by donating 20% of the sale price from their new exclusive collection of hats and apparel. “Headsweats firmly...
October 8, 2020
USA Triathlon Teams Up with Marketing Consultant Jeremy Darlow to Help Elite Athletes Build Their Brands
COLORADO SPRINGS, Colo.— USA Triathlon today announced a new partnership with brand marketing consultant and author Jeremy Darlow to help USA Triathlon elite athletes develop and grow their personal brands. The organization is the first in the U.S. Olympic and Paralympic Movement to partner with Darlow, who has extensive experience...
October 8, 2020
Registration Now Open for “Together, We Thrive: Actions for Change” Summit, a Free Virtual Learning Experience on Nov. 7
COLORADO SPRINGS, Colo. — USA Triathlon today announced the opening of registration for its first-ever “Together, We Thrive: Actions for Change” Summit, a free virtual event open to the entire multisport community on Saturday, Nov. 7. The summit will explore topics related to diversity, equity, inclusion and access in multisport...
October 8, 2020
AI Endurance Training Platform PKRS Unveils Roster of Investors and Advisors
(Santa Monica, CA – October 8, 2020) — PKRS.AI, the artificial intelligence-enabled holistic training platform for endurance athletes, today unveils its full roster of investors and advisors, many of whom are stepping out into the public as PKRS evangelists for the first time. The roster includes some of the most...
October 8, 2020
Phelps Brand Welcomes World Champion Swimmer Penny Oleksiak as Global Brand Ambassador
VISTA, Calif. October 8, 2020 — Phelps Brand today announced Canada’s youngest World Champion swimmer Penny Oleksiak is joining the team as an official global ambassador. As part of the Phelps Team, Oleksiak will train and compete utilizing the industry-leading range of products from training equipment to performance swim suits,...
October 8, 2020
Litespeed Titanium Debuts New Watia Gravel Bike
Chattanooga, TN (October 8, 2020) — Litespeed unveiled the new Watia, bringing a new level of versatility—and innovative technical advances in titanium—to the ever-evolving gravel riding category. “The explosion of gravel excitement has been a healthy time both personally and professionally. What we’re expecting from our bikes has created a massive...
October 7, 2020
Rock ‘n’ Road Trip Stops in the Midwest for Bose Rock ‘n’ Roll VR Chicago, Offering Participants a Virtual Tour of the Windy City with Half Marathon, 12K, 5K, and Remix Challenge
CHICAGO, Ill. / TAMPA, Fla. (October 7, 2020) – After last weekend’s Rock ‘n’ Roll VR® San Jose that saw more than 10,000 participants run virtual streets of Silicon Valley, the Rock ‘n’ Road Trip tour bus makes its way to Chicago, Illinois for a date with a recently retired...
October 7, 2020
The IRONMAN Group expands Trail Running Portfolio with acquisition of mozart 100 Race in Austria
SALZBURG / LONDON / TAMPA (October 7, 2020) – Today, the IRONMAN Group announced it has acquired the mozart 100® trail running event, held annually in the Austrian city of Salzburg, birthplace of the world-renowned Austrian composer and the event’s namesake. It is the first major trail-running event in Europe owned by...