PRESS RELEASES
Browse the latest press releases from companies serving the running, cycling and triathlon industries. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
October 12, 2020
Spartan Trail partners with Pacific Coast Trail Runs for first standalone trail event in California
BOSTON (October 12, 2020) – Following its ascent on the trail running community, the 2021 Spartan Trail US Series Presented By CRAFT announces the first ever brand standalone trail event in San Jose (California) in partnership with the renowned event organizing company from the Bay Area, Pacific Coast Trail Runs....
October 12, 2020
Barebells Athlete Brand Ambassadors Dominate 2020 CrossFit® Games
LOS ANGELES (October 12, 2020) – Barebells – the revolutionary, high-in-protein, no added sugar* protein bar brand – was represented at this year’s CrossFit® Games from September 18th-19th by several competing athlete brand ambassadors. Fueled with Barebells’ protein and nutrition, the athletes brought leading performances all weekend long. “Barebells is dedicated...
October 12, 2020
NOCCO Athlete Ambassadors Perform at 2020 CrossFit® Games
LOS ANGELES (October 12, 2020) – NOCCO – the leading no carb, branched chain amino acids (BCAA) beverage company – took charge at this year’s CrossFit® Games, represented by several world-renowned CrossFit® athletes and brand ambassadors. Held on September 18th -19th, NOCCO supported competing athletes as they sweated through a weekend...
October 10, 2020
Batten Leads Team USA with 4th in U23 Women’s XCO
LEOGANG, AUSTRIA – The penultimate day of the 2020 UCI Mountain Bike World Championships in Leogang, Austria, saw the final day of racing for the cross-country events. The U23 Women, Elite Women, and Elite Men would all take to the technical and muddy course to contest the rainbow jersey. For...
October 9, 2020
Pocket Outdoor Media Acquires Big Stone Publishing
Boulder, Colorado, USA — October 9, 2020 — Pocket Outdoor Media (POM), the world's leading creator of active lifestyle content, today announced the acquisition of Big Stone Publishing (BSP), the longtime publisher of Rock & Ice, Trail Runner, and Gym Climber magazines and websites. The BSP brands join POM’s existing...
October 9, 2020
Blevins takes Silver in U23 Cross-Country in Leogang
LEOGANG, AUSTRIA - During the third day of the 2020 UCI Mountain Bike World Championships in Leogang, Austria, Christopher Blevins (Durango, Colo.; Specialized Factory Racing) takes home silver in the U23 Men’s Cross-Country race. “It was a solid race all in all. I rode my own race from the start...
October 9, 2020
ROUVY releases virtual full-distance IRONMAN World Championship Bike Course
October 9, 2020 – ROUVY in partnership with IRONMAN has proudly released the virtual 112-mile IRONMAN® World Championship® bike course. The new virtual route was presented as part of the IRONMAN VR™ World Championship Celebration week, which saw the first virtual full-distance IRONMAN triathlon hosted on the IRONMAN Virtual Club, IRONMAN VR27 Kona®....
October 9, 2020
State Farm and EnMotive Announce Pride Stride Partnership
LOS ANGELES & CHICAGO – October 9, 2020 – State Farm has partnered with EnMotive to become a premier sponsor of the inaugural Pride Stride Virtual Run. More than 34 Pride organizations across the country, from Los Angeles to Des Moines to Washington DC, are uniting to recognize National Coming...
October 8, 2020
No Tricks and All Treats with the Doggone Howloween Virtual 5k Benefiting Paws for Purple Hearts
SAN DIEGO, CA - The Doggone Events Series expands its virtual event offering with the launch of the Howloween Virtual 5k—a go-at-your-own-pace, Halloween-themed, costumes-encouraged 5k for people and their dogs, benefitting Paws for Purple Hearts. This virtual 5k invites participants nationwide to get outside with their dog on their favorite...
October 8, 2020
Equator Coffees, Boon and Sufferfest Beer Co. Announce The Weekender Bundle
Marin County, CA (October 8, 2020) - Today, Equator Coffees, GU Energy’s Boon and Sufferfest Beer Co. announce a limited edition bundle highlighting new products from all three Bay Area brands. From the start of the day beverage needs and snacks on the trail, to the liquid celebration at the...