PRESS RELEASES
Browse the latest press releases from companies serving the running, cycling and triathlon industries. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
October 15, 2020
2XU Partners with Flexit to bring Virtual Personal Training to the 2XU Community.
NEW YORK – FlexIt, the platform that enables users to seamlessly access live, 1-on-1 virtual training with personal trainers and access fitness facilities all over the country, announces its partnership with 2XU, a proven leader in performance sports apparel. This collaboration will allow users to take full advantage of both...
October 15, 2020
Honey Stinger Ups its Recovery Game with New Cracker Bar
STEAMBOAT SPRINGS, Colo. (Oct. 15, 2020) —Honey Stinger, the honey-powered sports nutrition brand, today debuts its new and improved Cracker Bar, a flavorful, protein-packed, on-the-go recovery solution primed to satisfy hunger and tastebuds alike. The revamped bars feature the same unique format and beloved taste of the brand’s original Organic Cracker...
October 15, 2020
Professional Triathletes Organisation announces Tim Don, Flora Duffy, Gustav Iden and Jessica Learmonth as Wildcard Selections for PTO 2020 Championship
LONDON, ENGLAND: The Professional Triathletes Organisation announced that Tim Don, Flora Duffy, Gustav Iden and Jessica Learmonth have been selected as wildcards for the PTO 2020 Championship at CHALLENGE DAYTONA®. Charles Adamo, Executive Chairman of PTO, commented, “The second round of wildcard selections were as easy to make as the first....
October 15, 2020
Hyosung Collaborates with Team Intencity from University of Oregon Sports Product Management Program
October 15, 2020 – Portland, OR and Seoul, South Korea –With consumer research conducted and product concept on the drawing board, a five person group of graduate students from University of Oregon’s prestigious Sports Product Management (SPM) program, headed to ISPO Munich 2020 to find just the right materials to...
October 15, 2020
E Ola Mau: Over 8,000 Registered Athletes from around the World compete in First Virtual Full-Distance IRONMAN Triathlon, IRONMAN VR27 Kona, during IRONMAN VR World Championship Celebration Week
TAMPA, Fla. (October 15, 2020) – In a fitting week-long tribute to the iconic and beloved IRONMAN World Championship®, IRONMAN provided the entire endurance community a way to enjoy the magic of the event with the IRONMAN® VRTM Championship Celebration. The virtual celebration included the first-ever offering of a virtual...
October 15, 2020
MBT Unveils Its Most Ambitious Performance Running Shoe Yet
Saint Louis, Missouri — Blending their renowned health properties with decidedly modern running-shoe design and materials, global footwear brand MBT – who invented the now-ubiquitous deeply cushioned, rocker-midsole shoes – is thrilled to announce its most daring and advanced performance running shoe to date: the Huracan 3000. The premium $199...
October 15, 2020
Cali Condors Tap Bratter PA as 2020 ISL Season Sponsor
MIAMI BEACH, Fla. October 15, 2020 — As the International Swimming League (ISL) prepares to kick off its second season on Friday, October 16, the Cali Condors have tapped attorney Joshua Bratter’s BRATTER PA to be their 2020 ISL season sponsor. Led by General Manager and four-time Olympic gold medalist,...
October 15, 2020
Grandma’s Marathon signs ASICS as Official Shoe Sponsor
(DULUTH, MINN.) --- Grandma’s Marathon – Duluth, Inc. today is announcing a multi-year agreement to make ASICS the official running shoe sponsor of Grandma’s Marathon. The 45th annual race weekend will take place next summer, scheduled for June 17-19, 2021. As a presenting sponsor for the next three years, ASICS Corporation...
October 14, 2020
Mammut: New Firmware Upgrade for Barryvox
The BarryHeart 3.4 firmware upgrade makes searching for avalanche buried subjects using the market leading Barryvox avalanche transceiver even faster and more intuitive. The upgrade includes improved sound quality and optimized resolution of amplifying stages in alternative search mode, optimized battery recognition, a software update for connecting devices to the...
October 14, 2020
Ready to Rock: Rock ‘n’ Roll Marathon Series Introduces Safe Return to Running Guidelines
TAMPA, Fla. (October 14, 2020) – The Rock ‘n’ Roll® Marathon Series, part of The IRONMAN Group, today announced it is Ready to Rock with the release of its Safe Return to Running Guidelines, a series of comprehensive operating principles prepared in accordance with industry standards for open air mass...