PRESS RELEASES
Browse the latest press releases from companies serving the running, cycling and triathlon industries. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
February 11, 2021
ŠKODA eCUP 2021: The First Open Virtual Cycling Championships of the Czech Republic
Prague, Czech Republic / February 11, 2021 - What seemed like a minor issue, a year ago, turned out to be a major pandemic “covid period” that badly affected all of the everyday activities, within a very short period of time. And unfortunately, sports and related events were no exceptions here...
February 11, 2021
Wahoo SUF Releases New Immersive Norway Workout
Atlanta, Feb 11, 2021-- The Sufferfest, a comprehensive training app for cyclists and triathletes, is pleased to introduce their most immersive video workout to date. The new Norway selection features on-board camera footage and an actual power file captured by Lotto-Soudal rider Carl Friedrik Hagen in the 2019 edition of...
February 11, 2021
GFNY expands into other endurance races
NEW YORK CITY, February 11, 2021 – With the expansion into running and mountain bike marathon events, GFNY now becomes “GFNY - the Global Endurance Sports Series”. GFNY will offer runners and mountain bikers the same high-quality, safe experience that it has been delivering around the world to road cyclists...
February 11, 2021
Zone3 USA Signs Team Sirius Tri Club
BOULDER, Colorado, February 11th, 2021– Zone3 USA is proud to announce the signing of Team Sirius Tri Club to a multi-year partnership. Team Sirius trains and supports athletes of all abilities all over the world. A portion of all Zone3 USA sales to TSTC will go to support the efforts...
February 10, 2021
Primal Secures Apparel Rights to Southern Firecracker 70.3
February 10, 2021 Grenada, MS – Rockstar All Access announces today it has secured a deal with industry leading sports apparel company Primal to provide the event t-shirt and awards to the fastest male and female off the bike for the inaugural Southern Firecracker 70.3 to be held on June...
February 10, 2021
Millennium Running has produced 37 in-person events with over 11,000 finishers and raises over $67,000 for Charity during COVID.
February 10, 2021 - With the support from the State of New Hampshire’s COVID Task Force, NH Governor Chris Sununu, the NH Attorney General’s Office, and nearly a dozen local towns and cities in NH, Millennium Running has safely produced 37 in-person events with a total of 11,267 finishers during...
February 10, 2021
GSI Outdoors strengthens Partnership with Sasquatch Agency, adding Public Relations Services
Spokane, Wash. — February 10, 2021 — Renowned family-owned maker of outdoor kitchenware and tableware GSI Outdoors has deepened its relationship with Sasquatch Agency for 2021, adding public relations services to its list of deliverables. Sasquatch Agency will now be handling PR, organic and paid social media, email marketing, content...

February 10, 2021
Pinarello US Introduces the Scuderia
SOLANA BEACH, CA (February 10, 2021)– Pinarello US, the storied Italian bicycle brand, is pleased to announce the Scuderia Pinarello, a diverse team of US brand ambassadors. The Scuderia Pinarello, which means stable or team in Italian, includes eight unique athletes, ranging from an Olympic medalist to a gravel-racing champion,...
February 10, 2021
BioLite Unveils All-New Charge PD Powerbank Series
Brooklyn, NY (February 10, 2021)— BioLite, an innovator in off-grid renewable energy solutions, is delivering on-demand energy with the company’s new and improved Charge PD Series. BioLite’s new lineup of portable power banks is designed to deliver faster, more flexible charging for the next generation of electronic devices. The Charge...
February 10, 2021
Nominations Now Open for the Best Running Stores of 2021
PORTLAND, Maine (February 10, 2021) – Best Running Stores, the awards program that identifies and honors the best run specialty retail stores in America, today announced that nominations are open for the 2021 awards. The ceremony will take place December 2 in Austin, TX at the 15th annual The Running Event....