PRESS RELEASES
Browse the latest press releases from companies serving the running, cycling and triathlon industries. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
January 15, 2021
Hyland’s Brings Cycling into Focus with Great Rides Powered by Hyland’s
LOS ANGELES – January 15, 2021 – Hyland’s, a century-old leader in products to support a healthy, active lifestyle, is announcing a series of cycling videos that feature some of the most beautiful and challenging routes in the United States. The new Great Rides Powered by Hyland’s series celebrates epic rides around...
January 15, 2021
Run Mt. SAC Website Launches
WALNUT, Calif. – Mt. SAC Athletic Special Events has announced the launch of its new website: runmtsac.com. The site includes features and sections on the new Hilmer Lodge Stadium, History of the Mt. SAC Relays, Upcoming Events, News & Media, Visitor Info and Partners. “We are thrilled to launch the...
January 15, 2021
Race Management Companies Above The Fold Events & Sport Promotions and Team Magic Announce Merger, Restructuring
Nashville, TN – Tennessee-based race management companies Above The Fold Events & Sport Promotions and Team Magic today announced the merger of their companies effective January 14, 2021. Team Magic, founded in the late 1980s and now one of the nation’s largest full-service race management companies, will add to its...
January 15, 2021
Race Roster makes advancements to their results platform
London, ON (Friday, January 15, 2021) - Race Roster starts off the new year with some new enhancements to their results platform! Their latest updates to virtual challenges, finisher certificates, and participant results will give event organizers more control over their result settings, ensuring they will feel confident in their...
January 15, 2021
Innerforce’s Rebranding Focused on Climate Change and Social Impact
Redefining Innerforce’s brand identity. How and why brands do things is just as important as what they do. Innerforce began 2021 with a transformational process. Understanding the need to evolve towards new things that matte, the brand matched these new mindsets and goals with their visual elements - logo, fonts,...
January 14, 2021
ASICS Joins Falmouth Road Race as Title Sponsor in 2021
Falmouth, MA (January 14, 2021) – Falmouth Road Race, Inc. today announced that ASICS, a leading sport performance brand, has committed to a multi-year partnership to become title sponsor of the Falmouth Road Race beginning with its 49th running this summer. Over 70 years ago, ASICS was founded with the...
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January 14, 2021
Kitzuma Cycling Logistics Goes National with Coast-to-Coast Shipping
Asheville, North Carolina (January 14, 2021) — Only a few months after their official launch – and well ahead of schedule due to high demand – Kitzuma Cycling Logistics will begin offering national coverage on January 25th with its fully-built, ready-to-ride bike shipping service. After operating a successful pilot program...
January 14, 2021
Grandma’s Marathon Will Keep Half Capacity Field Limit For 2021
(DULUTH, MINN.) --- Grandma’s Marathon-Duluth, Inc. today announced the in-person capacity for its 2021 race weekend will not be increased due to continuing public health and safety concerns surrounding the novel coronavirus (COVID-19) pandemic. Registration initially opened October 1 at half capacity for Grandma’s Marathon, the Garry Bjorklund Half Marathon,...
January 14, 2021
P3R Awards $10,000 in Grants to Pittsburgh Fitness Studios as Part of the MOVE Local Series
PITTSBURGH (January 14, 2021) – This past weekend, P3R kicked off its brand new 10-week MOVE Local Series, partnering with 10 local fitness studios to bring free cross-training workouts to the running community. The series kicked off with a virtual workout class taught by Pure Barre Fox Chapel that was...
January 14, 2021
Saucony Runs with Backbone Media
WALTHAM, MASS. (Jan. 13, 2021)– Saucony, the global running lifestyle brand, has teamed up with Backbone Media to run point on its public relations efforts. As Saucony’s PR agency of record, Backbone will help bolster the brand’s storytelling and drive awareness for Saucony’s performance footwear, versatile apparel and “Run for...