PRESS RELEASES
Browse the latest press releases from companies serving the running, cycling and triathlon industries. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
December 15, 2020
Original foldable antenna by RACE RESULT still the market leader
Five years ago, RACE RESULT first introduced the foldable antenna. This innovation revolutionized the timing industry and quickly became one of the biggest draws of timing companies to switch to RACE RESULT technology. Timing crews could spend less time laying out antenna mats and connecting cables; race directors could close...
December 15, 2020
Beyond Monumental Launches The Road To Lady Victory – A Monumental Challenge
INDIANAPOLIS – (December 15, 2020) – Beyond Monumental has launched a new virtual fitness challenge for 2021. The Road To Lady Victory – A Monumental Challenge, is a 331-mile, 5-month virtual event that encourages participants to run, walk, bike or swim their way through 330 miles of activity before completing...
December 15, 2020
iFit Connected Fitness Launches “Train With a Pro” Series with NFL Star Tiki Barber
(LOGAN, Utah, December 15, 2020)—iFit, the leading interactive, connected fitness technology, has launched its “Train With a Pro” series, bringing world-class athletes into the homes of iFit members. Tiki Barber, former New York Giants running back, kicks off the series in his six-part program, available on all iFit-enabled treadmills and...
December 15, 2020
Ecuadorian Professional Byron Guama takes GFNY Ecuador title for 2nd year running
NEW YORK CITY, December 15, 2020 – GFNY Ecuador closed out the 2020 GFNY Calendar with a successful COVID-Safe race on Sunday December 6. The COVID-Safe route was touted as a tougher challenge - and it did not disappoint. As race day dawned, the weather was hotter than expected, resulting...
December 15, 2020
Pocket Outdoor Media hires former POWDER leadership to bolster snowsports category
Boulder, Colorado, USA — December 15, 2020 —Pocket Outdoor Media (POM), the world's leading creator of active lifestyle content, today announced two new leadership additions that will further solidify the company’s place in the snowsports category. On January 4th, Micah Abrams and Sierra Shafer will join the POM team. Micah...
December 14, 2020
Walmart Goes Big for Bicycling: Corporation Joins PeopleForBikes Coalition
BOULDER, COLO (Dec. 14, 2020) —The PeopleForBikes Coalition, the national bike industry trade association representing nearly 300 companies that manufacture and sell bicycles, is pleased to announce that Walmart signed on as one of their newest members. PeopleForBikes members are united to improve bicycling across the U.S. and get more...
December 14, 2020
Runners safely take over the Coast for the 5th Annual Mississippi Gulf Coast Marathon as course records fall.
BILOXI, MS. – The 5th Annual Mississippi Gulf Coast Marathon took over Coastal Mississippi this morning as runners from 47 states, Canada, Columbia, Venezuela, Poland, Bolivia, and Mexico competed. The event was held with COVID Mitigation and Safety Protocols. The marathon (26.2 miles), which started at Hwy 90 & Henderson Point...
December 14, 2020
Running Insight Announces Return of Market Week in 2021
PORTLAND, Maine (December 14, 2020) - Running Insight, the leading industry news source for businesses in the sport of running, announced today the 2021 dates and format for the second Market Week, a free event that connects run specialty retailers with industry experts and leading brands. It will take place...
December 14, 2020
Yuengling Shamrock Marathon Weekend Embraces The Unknown With A Brand New Shamrock Experience
December 14, 2020 – VIRGINIA BEACH, VIRGINIA – The Yuengling Shamrock Marathon Weekend has been welcoming nearly 25,000 runners to Virginia Beach, Virginia since 1973. This year’s event, the 49th running, will look like no other race in the event’s history. As one of the first large running events in...
December 14, 2020
New Holland Brewing Announces New Vice President of Marketing
(Holland, MI) Dec. 14, 2020 -- New Holland Brewing, the leading craft brewery and distillery based in Holland, MI, is proud to announce Arturo Rojas as Vice President of Marketing. Rojas comes to New Holland Brewing with over 20 years of marketing experience, most recently as Marketing Director, at Amway...