PRESS RELEASES
Browse the latest press releases from companies serving the running, cycling and triathlon industries. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
January 11, 2021
CAKE and Dometic Announce Collaboration to Launch Electric Food Delivery Box
(Stockholm, Sweden – January 11, 2020) – CAKE, the Swedish leader in premium electric off-road motorbikes, announced today a partnership with mobile living experts, Dometic, to bring to market The Dometic Food Delivery Box. This purpose-built, temperature-controlled electric-powered box is designed specifically for use with CAKE’s Ösa model to keep...
January 11, 2021
Giro Hires Josh Reid as Giro Snow Brand Manager
(January 11, 2021 - Park City, UT)-- Giro Sport Design, the leader in high-performance snow helmets and goggles, today announced that Josh Reid has joined the team as the Giro Snow Brand Manager. Reid will oversee all aspects of snowsports marketing communications, advertising, and public relations while also boosting Giro’s...
January 9, 2021
IRONMAN Virtual Club Kicks off the New Year with You Vs. You Campaign along with a Series of Virtual Races Designed to Prepare Athletes for the year ahead
TAMPA, Fla. – Following the culmination of its inaugural year that saw the platform grow to over 126,000 members, the IRONMAN® Virtual Club™ has kicked off 2021 with the IRONMAN VR You vs. You campaign designed to encourages athletes to set their goals and chase their dreams with precision and...
January 9, 2021
Humana Rock ‘n’ Roll Virtual Running Club Presses Play on 2021 Virtual Racing Schedule and New Features
TAMPA, Fla. – With 2020 in the rear-view mirror, set the bar high in 2021 and aim for a record year. Through the Humana Rock ‘n’ Roll® Virtual Running Club™ (VRC™), participants will be able to take on fun, inspiring, and motivating monthly community challenges as they track how far...
January 8, 2021
TYR Sport Inc. Introduces Charlie Siracusa as Executive Vice President of Sales
Seal Beach, CA - January 8th, 2021 - TYR Sport Inc, America’s leading swim and triathlon brand, announced Charlie Siracusa as Executive Vice President of Sales. Prior to joining TYR, Siracusa enjoyed a storied career in apparel and sales leadership, accelerating sales for Timberland PRO as Director of Apparel, and...
January 8, 2021
MYLAPS hosts webinar about event industry trends
Haarlem – MYLAPS Sports Timing organizes a live webinar on Thursday 14 January (10:00-11:00 AM EST) with a group of experts in the sports event industry. They will discuss the event outlook for 2021 and share their knowledge and ideas. The panelists have various backgrounds like event organization, timekeeping, registration,...
January 8, 2021
The Pickle Juice Company Partners with Peace Cycling Performance and Paracycling Champion Steven Peace
MESQUITE, TX (January 8, 2021) — Pickle Juice – the original creators of the pickle beverage formulated to relieve muscle cramps and replenish electrolytes – has partnered with Peace Cycling Performance, Paracycling Champion Steven Peace’s coaching organization. Through the mutual partnership, Pickle Juice will support the coaching and racing teams...
January 8, 2021
XTERRA Partners with Zwift to take Off-Road Training & Racing Online
Minneapolis, MN (January 8, 2021) – The XTERRA community has joined forces with Zwift, the fitness company born from gaming, to take the fun and challenge of its action-packed racing series online with the XTERRA x Zwift Off-Road Series starting January 11 that builds into a full week of racing...
January 8, 2021
CAKE launches CAKE Connect, a Mobile App and Connectivity Platform
(Stockholm, Sweden – CAKE, the Swedish leader in premium electric off-road motorbikes, announced today the launch of CAKE Connect. This mobile app integrates with a brand-new connectivity module on CAKE’s motorbikes to enable various connectivity-based features and remote software updates. All new CAKE bikes come standard with this connectivity feature,...
January 7, 2021
Pro Triathlete Braden Currie Joins Forces With Felt Bicycles For Three Seasons
Rancho Santa Margarita, California (January 7, 2021) — Felt Bicycles is excited to announce that professional triathlete Braden Currie will partner with the Southern California brand for the next three racing seasons. Currie, who hails from New Zealand, has become a regular presence near the front of many a race...