PRESS RELEASES
Browse the latest press releases from companies serving the running, cycling and triathlon industries. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
February 17, 2021
Diva Dash relaunches with a Women’s Fitness Adventure that motivates and reconnects women all over the country with hybrid-style event.
Boulder, CO (February 17, 2021) – Well-known for its creative and colorful obstacles, the Shape Diva Dash offered a fun challenge to women of all fitness levels. The pandemic put a halt on these types of events, which connected communities, friends, and motivated women. “We heard from many women who...
February 17, 2021
GORE® Wear announces new strategic direction; QBP to become North American distributor
NEWARK, DE — GORE® Wear, the manufacturer of premium performance apparel, today announces its path forward with a new wholesale approach and a more focused product portfolio. The Gore fabrics division will realign its consumer garments by further investing into the cycling category, while restructuring its wholesale business with a...
February 17, 2021
Introducing: The Rideaway Experience, a New Series of Experiential Off-Road Cycling Camps in 2021 from Life Time
BOULDER, Colo., (February 17, 2021)- From the event directors of UNBOUND Gravel, Leadville Race Series and Big Sugar NWA comes The Rideaway Experience, a brand new off-road cycling camp series produced by Life Time. Each camp is designed to offer riders an inclusive environment focused on adventure, culture, and community. The...
February 16, 2021
PEARL iZUMi Pedals into Spring 2021 with New Styles, Steadfast Commitment to Sustainability
LOUISVILLE, Colo. — PEARL iZUMi, the world leader in cycling apparel and footwear, today debuts its Spring 2021 collection, featuring a range of new and revamped styles and key technologies designed to provide maximum comfort, performance and style for riders across all categories. With its new collection, the brand furthers its commitment...
February 16, 2021
Virtual Race by Tour des Stations on ROUVY – Experience The Col de la Croix-de-Coeur, a Unique Climb in the heart of The Swiss Alps from Home
From January 18th to February 14th, The Tour des Stations Challenge on ROUVY reunited 5,700 athletes from all over the world to ride 5 of the most beautiful climbs of this famous cyclosportive. After this great challenge, a poll was conducted to choose one of the 5 climbs to be...
February 16, 2021
USA Triathlon Announces 2021 U.S. National Team Roster, Tokyo United Campaign
COLORADO SPRINGS, Colo.— USA Triathlon today announced the 11 members of its 2021 U.S. National Team, the group of athletes who will represent the U.S. at the highest levels of elite World Triathlon competition during the 2021 season. The 2021 Toyota U.S. Paratriathlon National Team will be announced in the...
February 16, 2021
Stages Cycling introduces new SC2 Plus Indoor Bike with Stages Power
BOULDER, CO - February 16, 2021 - Stages Cycling today announced the launch of the SC2 Plus Indoor Bike, providing world class studio bike technology to riders at home. Equipped with a Tour de France-winning Stages Power Meter, the SC2 Plus has Bluetooth and ANT+ connectivity for use with 3rd...
February 16, 2021
Thule to Open First Brand Store in North America in Downtown Denver
Seymour, CT USA - February 16, 2020. Thule, a global leader in products designed for an active lifestyle, will be opening its first-ever brand store in North America in downtown Denver, Colorado. This new retail store will offer U.S. customers a first of its kind shopping experience by showcasing all...
February 16, 2021
Saucony® Celebrates 40 Years of the Jazz with Limited-Edition Icon Pack
WALTHAM, MA (Feb. 16, 2021) –With its award-winning build and low-key vibe, the Saucony Jazz became an instant classic when it debuted in 1981. Now, global performance running lifestyle brand Saucony celebrates the 40th anniversary of the Jazz with the launch of the all-new Icon Pack. The perfect bridge between performance...
February 16, 2021
LIV Racing Women’s Worldteam Announces New Satellite Rider For 2021
OOSTERHOUT (The Netherlands)– Feb. 16, 2021 – The Liv Racing Women’s WorldTeam today announced the addition of American Ayesha McGowan as a satellite rider for 2021. McGowan will train with the WorldTeam with the goal of racing after August 1. “We first met Ayesha at our 2019 training camp and...