PRESS RELEASES
Browse the latest press releases from companies serving the running, cycling and triathlon industries. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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February 23, 2021
Youth Cycling Coalition Announces Partners and Launch of Pilot Program
BOULDER, COLO. (Feb. 23, 2021) — The Youth Cycling Coalition (YCC), a partnership of 10 youth-focused bicycling organizations, is proud to announce its commitment to growing youth bicycling through the launch of a pilot program in Morgantown, West Virginia. Founded in 2019 with leaders from youth cycling programs across the...
February 23, 2021
2021 Gran Fondo World Tour® Virtual Championship starts with a race, the “Ordino-Arcalis ROUVY Virtual Challenge”, on Feb 27th
Andorra la Vella, Andorra / February 23, 2021 - The Gran Fondo World Tour (GFWT®) will continue to operate the Tour in 2021 despite the COVID related uncertainty affecting the early part of the cycling season. As countries gear up to roll out vaccines and international air travel remains restricted, the...
February 23, 2021
Introducing the All-New Pivot Trail 429
Tempe, AZ – The new Pivot Trail 429 defies categorization, and smashes KOMs. Mixing the progressive geometry and handling of longer travel all-mountain sleds with the responsiveness and speed of dedicated race rigs ushers in a new breed of hyper-capable trail bike. The new Pivot Trail 429 is a potent,...
February 23, 2021
10 Million-Member Community Spartan Joins Run Show USA Expo in Boston, Jan. 29-30, 2022
BOSTON (Feb. 23, 2021) – The Run Show USA, the inaugural consumer running exposition scheduled Jan. 29-30, 2022, at Boston’s Hynes Convention Center, today announced that Spartan, the world’s leading endurance sports and wellness brand, will become an official event sponsor. The two-day expo will feature indoor Spartan activations and...
February 23, 2021
UNDRBUDR and Colnago Gran Fondo National Series Announce Partnership
(Montclair, NJ, January 23, 2021) – UNDRBUDR, a developer of high performance, nature-inspired skincare, today announced an exclusive sponsoring partnership with the Colnago Gran Fondo National Series to continue throughout 2021. With more than 4,000 participants estimated, the Series is comprised of cycling challenges for riders of all levels, with eight...
February 23, 2021
Brazos Bend 100 is Back for 2021 as the USATF 100 Mile Trail National Championship and a Western States 100 Qualifier
Houston, Texas (February 23, 2021)– Trail Racing Over Texas (TROT), announces that its most popular race, the Brazos Bend 100, is back for 2021. This year’s edition of the largest 100 miler in Texas will take place on December 4-5th in Brazos Bend State Park in Needville, TX. Brazos Bend...
February 23, 2021
Sports Backers Launch Second Edition of ‘Great American 5000’ Virtual Team Race Across America
Richmond, VA – After a highly-successful inaugural running of the Great American 5000 in 2020 that featured over 4,500 runners from all 50 states and 24 countries, Sports Backers is announcing the second edition of the virtual team race across America will kick off on Saturday, April 10. Registration is...
February 23, 2021
The Revive Slip-on from Kane is Active Recovery Footwear for Body and Planet
Westport, CT (February 23, 2021) — Kane Footwear, a new name in active recovery footwear, is excited to announce the launch of its flagship bio-based molded, EVA foam slip-on, the Revive™. Constructed from Kane’s sugar cane-derived BounceBack™ foam, the Revive utilizes thoughtful styling and an active recovery design to provide...
February 23, 2021
Professional Triathletes Organisation Partners with Yougov Sport for Collins Cup Media Impact Reporting & Analysis
LONDON, ENGLAND: The Professional Triathletes Organisation (PTO) announced that it has commissioned specialist research and data analytics experts, YouGov Sport to provide an analysis of the media and economic impact for the organisation’s inaugural flagship event – The Collins Cup. The Collins Cup is a new race format modelled after the...
February 22, 2021
Pocket Outdoor Media Closes Major Acquisitions, Rebrands as Outside
Boulder, Colorado — February 22, 2021 — Pocket Outdoor Media (POM), the world's leading creator of active lifestyle content and experiences, today announced the following acquisitions that significantly expand the scope of its audience and range of services provided to customers and partners: Outside Integrated Media, the iconic producer of...